Wisk – Then & Now Stain Spectrum Technology

By Shannon Gosney
In Press Release
August 13, 2010

Over the years, clothing and stains have evolved…and so must the stain fighting technology used to get clothes looking bright and clean!    Wisk is introducing their new, enhaned Stain Spectrum Technology, which brings science to stain-figthting, helping you tackle all kinds stains – ranging from oils to proteins.  When my sisters and I were little, we’d spill food on us or get grass stains on our clothes and I remember my mom spraying stain remover, scrubbing, spraying more stain remover, letting it sit, and then putting it in the washer.  It looked like a lot of work.  Now, as a mom of 3 “active” boys, I am constantly battling stains….from grass stains to spaghetti sauce stains and more!  I find that I spray the stains, let them sit, spray again, and then put them in the washer…a little less tedious than what my mom used to do, but still work.  So I am really excited to try the new Wisk laundry detergent, with it’s new powerful formula in a red-hot bottle! 

As the first liquid laundry detergent to market in 1956, Wisk has been cleaning America’s laundry for the past 50 years.  Now, they’ve upgraded their formula, but not the price, to tackle stains.  Wisk is bringing science to stain fighting with an upgraded formula featuring Stain Specturm Technology.  Wisk’s enzymes and cleaning agents target the full range of stains on a molecular level for a powerful clean.  This powerful new stain fighting formula and a new way to talk about stains in a reinvention is likely to be as iconic as the brand’s legendary “ring around the collar” campaign.

New Wisk with Stain Spectrum Technology is engineered to target the major stain groups (new stain vocabulary).

There are hundreds of different stains but most stains fall into three major groups:

– Carbohydrates such as milk chocolate
– Proteins such as grass
– Oils such as peanut butter

The other groups of stains include:

 * Bio such as blood
 * Bleachable such as coffee
 * Particulate such as dirt
 * Synthetic such as ink

With this new powerful stain fighting formula, it doesn’t matter which of these stains you encounter, because the Wisk with Stain Spectrum ™Technology  is the solution to tackle them all
Wisk is available in August at major retailers nationwide, such as Walmart, Target and Kroger (Suggested Retail Price:  $5.99 for 50 fl oz. bottles that cleans 32 loads).

Visit Wisk.com to:

 * Learn more about Wisk’s Stain Spectrum™ Technology and the different categories of stains
 * Download a coupon
 *Also, remember to visit Wisk at www.Facebook.com/Wisk

Retro Wisk Commercial YouTube Embed Code

Wisk New Teaser Spot YouTube Embed Code

This is a compensated post as part of the Wisk Campaign with One2one Network. All opinions are 100% my own and were in no way persuaded by Wisk, One2One Network or affiliates.

About Has 4151 Posts

Shannon Gurnee is the author of RedheadMom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

4 Responses to “Wisk – Then & Now Stain Spectrum Technology”

  1. Kel says:

    Thanks for the review. I was just stopping by to invite you to join our spotlight Saturday Blog Hop. Link up your own blog and also spotlight your favorite blog you’d like to share with everyone. I hope to see you there! Have a fantastic weekend!


  2. louise says:

    There are some really great bloggers on this campaign, I’m looking forward to what everyone has to say about it!

  3. I’d like to see what people have to say about the new Wisk also, I usually use a powder laundry detergent as I think it works better with our water here in FL. It would be great to find something that works on Bill’s stains (OK, I have a few, too) without having to spray and scrub.
    Thanks for the old Wisk commercial, sure brought back memories. 🙂

  4. Linsey Knerl says:

    Cool info! I’m excited to try out this product, also. With the combination of a new HE washer and something that’s this well-thought out, I’m hoping it will make getting stains out of my kids’ clothes much more hassle-free! Can’t wait 🙂

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