Getting Ready for Back-to-School with Master Lock #LSSS

By Shannon Gurnee
In Back-to-School
August 1, 2013



The new school year is just around the corner and Master Lock is here to help!  Did you know that seventy percent of college students own a laptop and other electronics, including smart phones and iPads, which are the most commonly stolen items on college campuses?  Master Lock is educating parents and students of common security threats and solutions through the launch of a new interactive game, the “Master Campus Challenge.”  The game gives players a chance to win back-to-campus, high-tech prizes and discover a variety of Master Lock security products.

“With technology becoming central to school curriculums and more students bringing their devices to class, it is more important now than ever to educate students and parents on ways to help keep their investments secure,” said Rebecca Smith, vice president, marketing for Master Lock. “Our interactive game features a new challenge each week that provides simple solutions for securing students’ belongings all year long – no matter where they may be.”

Through September 8th, a new challenge awaits consumers each week on the Master Lock Facebook Page or at the Master Campus Challenge website.  Visitors can earn points for a chance to win gift cards, the latest electronics – including a media center with HDTV and gaming console – Master Lock products and more.  The game will change each week to feature a different animated lock in a unique campus location, and participants will be challenged to correctly identify the lock’s code.

After deciphering the hint provided in the game and clues posted to the Master Lock Facebook page, players enter the code on a virtual lock. After successfully decoding each week’s lock in the game, users will be notified if they are the daily instant winner. Consumers can play as many times as they wish and earn up to 12 points per day for entries toward the weekly sweepstakes and grand prize. The more a player participates, the more chances they have to win. Sweepstakes winners will be selected at random.

Consumers can also enter the promotion through the “#MasterCampusChallenge” contest by showing Master Lock how they master any security challenge. The social media contest, #mastercampuschallenge, invites visitors to snap a creative shot or video of their Master Lock product, and upload it through Instagram or Twitter for additional entry points into the “Master Campus Challenge” sweepstakes and a chance to win a digital SLR camera. The contest winner will ultimately be determined through a review by a panel of judges.

The contest sounds pretty good, right?  Well, this month, I’m doing a Vlog on how we get ready for the back-to-school season.  Check it out below!

How do you get ready for the back-to-school season?



About Has 2061 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

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