Blogging Brands: To Accept or Reject?
I started my blog, or I should say started writing on it regularly, at the beginning of 2009. When I first started doing product reviews, I sought out companies that developed products I used on a regular basis or products that seemed interesting to me. I remember spending countless hours during the week emailing companies for product reviews, many of which did not respond. Now I get several inquiries each day from companies and PR agencies asking me to review their products. There have been many products I turn down. For example, I turned down a company that sold items I felt uncomfortable posting about on my blog. They asked if it was because of the products they sold. I told them yes.
I have been fortunate to attend 2 big blogging events – General Mills and Smucker’s. Both are companies that provide products that my family and I use on a regular basis and that I feel comfortable representing on my site. I have heard of bloggers who have agreed to review products but fail to even mention them in their blogs. I feel like if it is a product that you are not really interested in trying, you shouldn’t accept it. If you go to a blogging event for a product you wouldn’t use, then you are essentially wasting that company’s time and money. If it is a company you respect and products you would use, then by all means, take advantage of the opportunity, as long as it doesn’t interfere with your marriage or family life.
When writing product reviews, I make an effort to point out the pros and cons of products. Many times, I love the products and don’t have any negative thoughts to write. Essentially, the products met my expectations or went above and beyond. When writing my reviews, I include honest opinions. If there is something I would like to see different about a product, I write that. Many of my readers appreciate that and I feel like it makes me more valuable as a reviewer.
I am a wife, mother, and review blogger. I don’t have the tv with commercials going in my home. Instead, I turn to the internet to find out what others think about products I am interested in purchasing. This is my goal as a writer and reviewer – to provide honest thoughts of products I would actually use.