5 Festive New Year’s Eve Email Ideas to Ring in 2019

By Shannon Gurnee
In Holiday Gift Guide
December 27, 2018
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Today, on Redhead Mom, we’re sharing about 5 Festive New Year‘s Eve Email
Ideas to Ring in 2019 as part of a sponsored guest post.

As a blogger, emails are super important when it comes to notifying my readers about new blog posts and giveaways. What if you are a brand and want to get the word out about a new product or service, as well as build up the enthusiasm around a specific holiday. You will need to be creative in how you approach your audience. I personally love it when the holidays come around because it gives me a chance to be festive in my blog posts. But how about my emails? Thanks to Emma, I’m sharing a guest post about 11 Festive New Year‘s Eve Email Ideas to Ring in 2019. After all, with New Year‘s, you can be blingy, sparkly and over all festive when it comes to your emails. Now, let’s check out these 5 Festive New Year‘s Eve Email Ideas to Ring in 2019.

5 Festive New Year’s Eve Email Ideas to Ring in 2019

Haven’t thought about your New Year’s email campaign yet? No need to worry if you haven’t—there’s still plenty of time to spread some holiday cheer to your customers. We’ve curated some of the most creative New Year’s Eve email examples for 2019 to help ramp up the creativity and bring a little bit of spirit to your marketing strategy. So, whether you’ve got a holiday sale to run or you just want to wish your loyal customers the best for the holidays, we’ve got the emails that will spread cheer, rewards, or savings to inboxes near and far!

The new year is a perfect time for new beginnings, for both customers and marketers alike. Why not shake up your email marketing campaign using these great examples as idea springboards?

1. Add some action to the mix.

There’s no question that animation is eye-catching, particularly when combined with fresh, simple graphics.

Look how Moo, a business-card and small-batch printing company, parlays a sweet succulent into an attention-getting New Year’s email:

Moo New Year #Emma #NewYear #email #Marketing #ad

That burst of spring green set against a monochrome background speaks to new beginnings and fresh starts—a perfect way to introduce recipients to Moo.

And the playful burst of greenery is sure to catch the eye and hold attention.

In fact, according to a study conducted by Marketing Sherpa, animation provided the following results:

  • Increased open rate by 6%
  • Increased in click rate by 42%
  • Increased conversion rate by 103%
  • Increased revenue by 109%

That’s a lot of marketing power packed into one simple little addition to your campaign. And New Year’s, with its focus on festivities, fun, and flare is the perfect time to add this kind of action to your emails.

Here’s another example from Joie to get your creative juices flowing:

New Year Email Image #Emma #email #marketing #Ad

Image: Pinterest

The animated twinkles of the stars and lights really pop against the hazy, simple background of this email.

And this gif from Wix is especially celebratory and festive:

New Year #Emma #NewYear #email #Marketing #ad

Image: Really Good Emails

The animation is simple but effective, and the year-in-review content is a real value-add for the reader.

But, if animation isn’t your thing, don’t fret.

We’ve got lots of other ways to boost your email marketing profile for the 2019 New Year holiday.

In fact, toning it down some can be just as effective of a marketing technique as jazzing it up with glitz and sparkle.

2. Keep it simple.

Sometimes, simpler is better. In email marketing, this translates to sharp, uncluttered layouts and crisp graphics.

Let’s look at how Kate Spade takes simple and makes it shine:

Kate Spade New Year #Emma #NewYear #email #Marketing #ad

Image: Pinterest

Neat, high-contrast graphics paired with no-nonsense sans-serif fonts and clean, minimal language makes this New Year’s email stand out amongst stacks of frilly, fussy marketing pieces.

Given that the holidays are often hectic for many customers, giving them a calming email may be just the ticket to capturing their attention amidst the holiday hustle and bustle.

New Year #Emma #NewYear #email #Marketing #ad

Image: Really Good Emails

Once again, the graphics are high contrast and colors are limited to give the viewer’s eye a rest. The typeface is simple, and text is kept short and to the point.

Finally, it’s important to note that “simple” doesn’t always mean super-minimalist.

You can give readers a clean, easy-to-follow look while still providing loads of information like Hello Print does in the email, below:

Hello Print New Year #Emma #NewYear #email #Marketing #ad

Image: Pinterest

Hello Print follows the typical “simple” formula of a high-contrast graphic and easy-to-read fonts, but also showcases three products and provides a personal touch with photos of their customer service team.

Using actual team members in their email gives Hello Print customers that receive this email the feeling that their New Year’s greetings are coming from real, flesh-and-blood people and not just an automated “system”—a definite plus for engagement and loyalty.

3. Show engagement by offering a year in review

A great way to connect with your audience is to give them a year-end recap of your interactions with them throughout the year.

Giving readers a visual timeline helps reinforce your relationship and while letting them know that you appreciate their patronage.

Todoist does this well in this sharp email:

Todoist New Year #Emma #NewYear #email #Marketing #ad

Image: Really Good Emails

Not only does Todoist recap the recipient’s productivity for the year, but they offer valuable tips to make the next year even more productive.

Couple that with some discounts for specific audience groups and Todoist has managed to provide their customers with a festive, yet very practical email greeting.

Flywheel also does this well, allowing the customer to feel like they were truly part of a movement in the year prior:

Fly Wheel New Year #Emma #NewYear #email #Marketing #ad

Image: Really Good Emails

4. Don’t forget Chinese New Year!

Holiday emails are not just for traditional western New Year’s celebrations.

With over 1.4 billion Chinese people living in mainland China and 50 million more abroad, Chinese New Year offers marketers the perfect way to connect with this segment of their audience.

Besides, everyone loves a holiday and Chinese New Year celebrations are becoming more and more common everywhere around the world.

In fact, every Chinese New Year has an animal association. This year is the Year of the Dog, so it’s appropriate to include this wonderful example:

Year of the Dog New Year #Emma #NewYear #email #Marketing #ad

Image: Pinterest

This shows how a little humor injected into the mix can make for a compelling and appealing marketing strategy.

This year, Chinese New Year will be celebrated on February 5, 2019 and run through January 24, 2020.

And, in case you’re wondering, 2019 is the Year of the Pig (Boar), so start thinking about all the creative, fun, and festive ways you can fit that motif into your marketing strategy.

5. Offer a special promotion.

Need to move some holiday merchandise? Give a New Year’s gift to your customers—and yourself—by clearing those shelves with a New Year’s sale.

Or, start the year of fresh by showcasing brand-new items or new offers for loyal customers.

This Madewell piece goes big with an over-the-top discount of 40% off current sales prices.

New Year #Emma #NewYear #ad

Image: Pinterest

That’s a stunningly good offer that would be hard for customers to pass up, particularly since they can shop either in-store or online. Notice that the offer is limited—they only have till Monday to grab the steep discount.

Generating a feeling of scarcity is a good thing in email marketing, particularly around the holidays when people are primed for those post-holiday deeply discounted products and services.

Wrap up

New Year’s emails can range from animated productions full of glitz and glamour to funny or just a simple and genuine greeting.

If you know your audience well—and you should, if you’ve segmented correctly—you’ll know which of these approaches will best appeal to your customers.

If you’re looking to expand your reach this New Year, remember to create a Chinese New Year email to add to the joy that all New Year’s celebrations bring.

Since Chinese New Year falls roughly one month after traditional western New Year’s celebrations, you can even use email marketing to extend holiday sales—and move last year’s product—through February to make way for your own prosperous new business year.

This is a great list of email examples for ringing in the New Year. I really loved all of the different colors, themes, play on words and gifs too! Part of being a brand and blogger is grabbing the attention of the reader so that they want to head to your site (or purchase a product). After looking at all of these examples, I wonder which one I will use. How about you?

Which of these New Year email ideas was your favorite?

 

About Has 1666 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

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