General Mills Retro Cereal 5 of 5 Giveaway

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We love General Mills products in our home….whether it’s Cheerios, Honey Nut Cheerios, the list goes on and on.  In 2009, I had a blast at the General Mills Blogger Event in Minnesota, where I learned a ton about General Mills, as well as their different products.  I was excited to recently have the opportunity to review the new and limited General Mills Retro Cereal Packages!

Now through mid-March, the cereal aisle just turned into memory lane.  While supplies last, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun “Retro” package designs and cartoons from the 50s, 60s, and 80s.  This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs.  The top packages chosen include Cheerios (1956), Trix (1968), Honey Nut Cheerios (1984), Cinnamon Toast Crunch (1984), and Lucky Charms (1989).

“Retro is so in right now – whether it’s clothing, cars, games or packaging,” said Lindsay Backer, associate marketing manager.  “We’ve seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

This year, consumers were also asked to share thoughts and opinions about their childhood memories of breakfast cereals, including favorite characters, promotions, prizes, cartoon characters and shows.  Many identified rings, submarines and cars as favorite promotions on cereal packages; most preferred prizes over games and favorite Big G cereal characters were Lucky the Leprechaun, the Trix Rabbit and Buzz from Honey Nut Cheerios.

The package promotion on each of the cereal boxes features Retro cartoons.  After the packages reach the stores, consumers can go to www.grocerysavvy.com and view some cartoons from the past, while enjoying a fun morning with family and friends over breakfast.  If families are looking for a little challenge during breakfast, they can test each other’s knowledge on milestones during the original package introductions such as, a gallon of gas cost 22 cents in 1956; the original Hawaii 5-0 debuted on TV in 1968, and now it’s back on the air; Apple Macintosh was introduced in 1984 and stonewashed jeans were all the rage; and in 1989 the Berlin Wall came down.

This promotion marks the fourth year retro packages have been re-introduced and is being supported with Target ad circulars, prominent promotional space at check lanes in all stores, blog outreach featuring retro trivia contests, and radio promotions across the country.

Big G cereals are pleased to support families by providing both entertainment and nutritious breakfast options.  Cereal is one of the healthiest breakfast choices parents can make, giving families yet another reason to feel good about choosing Big G cereals.  Ready-to-eat cereal has fewer calories than most other common breakfast options, while also being nutrient-dense and many varieties are low in fat.

The limited-edition cereal boxes are available exclusively in Target stores nationally.  For a Target store near you, visit www.Target.com, and for more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com.

FEATURED CEREAL FUN FACTS – 1989 – Lucky Charms

Pop Culture:

– The first episodes of “The Simpsons” are shown
– When Harry Met Sally was released
– The first Batman movie was shown
– Lethal Weapon 2 came out
– “The Cosby Show” was the most popular show on television

Politics/News:

– George Bush Senior becomes President of the United States
– Average Income per year $27,450.00
– 1 gallon of gas 97 cents
– After 30 years the Cold War between East and West ends and the Berlin Wall comes down

Popular Fads/Products etc:

– Nintendo begins selling the Game Boy in Japan
– First release of Microsoft Office, which was a bundle of Microsoft’s office applications, such as Microsoft Word and Microsoft Excel
– The Disco flower was a fad for a short while in 1989.  Remember this thing?  It resembled a daisy, stood in a plastic flower pot, and danced to any kind of music that was nearby.
– Barbie turned 30 years old.

GIVEAWAY

1 lucky reader will win a General Mills Retro Cereal Prize Pack, including 1 package with five limited edition boxes of General Mills Big G Cereals and 1 $10 Target Gift Card!!!!

WIN IT!!! (MANDATORY ENTRY)

– Tell me in a comment one favorite memory you have of Trix from your childhood.

EXTRA ENTRIES:

– Follow The Mommy-Files on Twitter – 1 ENTRY
– Tweet about the giveaway – 1 ENTRY DAILY
– Become a Fan of The Mommy-Files on Facebook– 1 ENTRY
– Follow me through Google Connect (new on the right side of the blog) – 1 ENTRY
– Subscribe to my blog – 1 ENTRY
– Add my Mommy-Files button to your blog and include the URL – 1 ENTRY
– Comment on any Non-Giveaway post on The Mommy-Files – 1 ENTRY per post comment (no limit)
– Blog about this giveaway and include the URL – 5 ENTRIES

RULES:

– Contest will close at 11:59 p.m. PST on Friday, March 18th, 2010! Any entries after this time will be deleted!
– Contest open to U.S. residents only.

I received product samples from General Mills to facilitate this review.  The giveaway was sponsored by General Mills.  All opinions expressed in this post are 100% mine.

249 thoughts on “General Mills Retro Cereal 5 of 5 Giveaway”

  1. Debbie C

    I remember eating Trix on Saturday mornings while watching cartoons, silly old black and white cartoons.

    dchrisg3 @ gmail . com

    Reply
  6. Tari L.

    We used to sit at the kitchen table with our eyes closed and try to guess what flavor one of my brothers or sisters gave us.

    Reply
  8. Margaret Smith

    I remember enjoying Trix as breakfast many mornings with my brother. Also remember the great commerical.
    Thanks so much.
    rickpeggysmith(at)aol(dot)com

    Reply
  18. Maureen

    it is a silly thing but my sister loved Trix so much that my mother has a headband with rabbit ears and when She ate Trix she wore that headband.

    Reply
  29. Jackie

    I have memories of the fruity scent that came from the box when it was opened. I also remember the commercials that were on tv.
    jackievillano at gmail dot com

    Reply
  42. Vickie Couturier

    I loved watching the commericals when I was a kid,so much better than todays an we sat an ate our cereal while watching

    vlbelk(at)hotmail.com

    Reply
  44. Steph

    I remember that Trix was one of the sweet cereals that my granparents had at their house for us since my parents didnt allow sugar cereal. I used to love the commercials.

    Reply
  99. Vickie Couturier

    my memory would be sitting infront of the TV eating the cereal with my sister an watching the c ommerical as it was on,,ususally fun to watch

    vlbelk(at)htomail.com

    Reply
  111. stacy

    I remember having a plastic color changing Trix bunny spoon. My sister and I always fought over it!
    nrdunningATgmailDOTcom

    Reply
  115. Erica C.

    I remember getting a spoon in the box as the “prize.” It was purple and changed colors when it touched the cold milk!

    Reply
  148. Kelly

    I always begged my parents to get Trix, but they didn’t buy me the super sugary, fruity cereals very often. But I knew I could always get it at my best friend’s house after a sleepover! So Trix memories are elementary school slumber party memories, too. 🙂

    Reply
  154. Denise S

    I remember getting to have it and other cereals like it almost every day as a young kid.
    lazybones344 at gmail dot com

    Reply
  169. Karen Gonyea

    I remember vividly the smell of the Trix when you first opened a new box – you could smell it throughout the entire house it seemed : )

    Reply
  186. Anne

    I remember fighting with my brother over the prize in the box. I don’t even remember the prize now, just the fight, and that we both ended up in trouble and didn’t get cereal with a prize again for months.

    Reply
  193. Susan D

    I remember how friends used to use the TRIX ad tagline while joking with one another, namely, “Silly Rabbit. TRIX are for kids.”

    Reply
  194. Mildred

    I do not have any favorite Trix childhood memories unless you count hearing its ads on Saturday morning TV as others in the house are watching TV, giggling

    Reply
  195. Sarah L

    About Trix or Lucky Charms??? My mother would never buy us Lucky Charms because she said it had too much sugar. (I liked shredded wheat better, anyway)
    Thanks for the contest.

    Reply
  216. Suzanne Lewis

    I used to love to eat Trix one color at a time, red, then purple, then orange then yellow then green.

    txhottie_86 at yahoo dot com

    Reply
  217. Laura Benjamin

    I loved how the milk looked like a rainbow thanks to the Trix. My mom would tell me it was magic and I really did believe her!

    Reply
  229. R Hicks

    Trix was one of my favs and I always looked forward to a big bowl of it before school\

    ardy22 at earthlink dot net

    Reply
  236. brian e.

    Thanks for the giveaway..as a kid, when my Mom wasn’t looking, I would throw some of the dry Trix cereal into the air and watch our dog jump to catch them in mid-air during breakfast !

    senorpiero [at] yahoo [dot] com

    Reply
  243. Justine

    My fave memory of Trix was getting to eat it at my cousin’s house when I got to spend the night. They always had the best cereal and Trix is so delicious!

    Reply

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