General Mills Retro Cereal 5 of 5 Giveaway

By Shannon Gosney
In Food
March 14, 2011

We love General Mills products in our home….whether it’s Cheerios, Honey Nut Cheerios, the list goes on and on.  In 2009, I had a blast at the General Mills Blogger Event in Minnesota, where I learned a ton about General Mills, as well as their different products.  I was excited to recently have the opportunity to review the new and limited General Mills Retro Cereal Packages!

Now through mid-March, the cereal aisle just turned into memory lane.  While supplies last, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun “Retro” package designs and cartoons from the 50s, 60s, and 80s.  This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs.  The top packages chosen include Cheerios (1956), Trix (1968), Honey Nut Cheerios (1984), Cinnamon Toast Crunch (1984), and Lucky Charms (1989).

“Retro is so in right now – whether it’s clothing, cars, games or packaging,” said Lindsay Backer, associate marketing manager.  “We’ve seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

This year, consumers were also asked to share thoughts and opinions about their childhood memories of breakfast cereals, including favorite characters, promotions, prizes, cartoon characters and shows.  Many identified rings, submarines and cars as favorite promotions on cereal packages; most preferred prizes over games and favorite Big G cereal characters were Lucky the Leprechaun, the Trix Rabbit and Buzz from Honey Nut Cheerios.

The package promotion on each of the cereal boxes features Retro cartoons.  After the packages reach the stores, consumers can go to and view some cartoons from the past, while enjoying a fun morning with family and friends over breakfast.  If families are looking for a little challenge during breakfast, they can test each other’s knowledge on milestones during the original package introductions such as, a gallon of gas cost 22 cents in 1956; the original Hawaii 5-0 debuted on TV in 1968, and now it’s back on the air; Apple Macintosh was introduced in 1984 and stonewashed jeans were all the rage; and in 1989 the Berlin Wall came down.

This promotion marks the fourth year retro packages have been re-introduced and is being supported with Target ad circulars, prominent promotional space at check lanes in all stores, blog outreach featuring retro trivia contests, and radio promotions across the country.

Big G cereals are pleased to support families by providing both entertainment and nutritious breakfast options.  Cereal is one of the healthiest breakfast choices parents can make, giving families yet another reason to feel good about choosing Big G cereals.  Ready-to-eat cereal has fewer calories than most other common breakfast options, while also being nutrient-dense and many varieties are low in fat.

The limited-edition cereal boxes are available exclusively in Target stores nationally.  For a Target store near you, visit, and for more information on Big G cereals visit or


Pop Culture:

– The first episodes of “The Simpsons” are shown
When Harry Met Sally was released
– The first Batman movie was shown
Lethal Weapon 2 came out
– “The Cosby Show” was the most popular show on television


– George Bush Senior becomes President of the United States
– Average Income per year $27,450.00
– 1 gallon of gas 97 cents
– After 30 years the Cold War between East and West ends and the Berlin Wall comes down

Popular Fads/Products etc:

– Nintendo begins selling the Game Boy in Japan
– First release of Microsoft Office, which was a bundle of Microsoft’s office applications, such as Microsoft Word and Microsoft Excel
– The Disco flower was a fad for a short while in 1989.  Remember this thing?  It resembled a daisy, stood in a plastic flower pot, and danced to any kind of music that was nearby.
– Barbie turned 30 years old.


1 lucky reader will win a General Mills Retro Cereal Prize Pack, including 1 package with five limited edition boxes of General Mills Big G Cereals and 1 $10 Target Gift Card!!!!


– Tell me in a comment one favorite memory you have of Trix from your childhood.


– Follow The Mommy-Files on Twitter – 1 ENTRY
– Tweet about the giveaway – 1 ENTRY DAILY
– Become a Fan of The Mommy-Files on Facebook– 1 ENTRY
– Follow me through Google Connect (new on the right side of the blog) – 1 ENTRY
– Subscribe to my blog – 1 ENTRY
– Add my Mommy-Files button to your blog and include the URL – 1 ENTRY
– Comment on any Non-Giveaway post on The Mommy-Files – 1 ENTRY per post comment (no limit)
– Blog about this giveaway and include the URL – 5 ENTRIES


– Contest will close at 11:59 p.m. PST on Friday, March 18th, 2010! Any entries after this time will be deleted!
– Contest open to U.S. residents only.

I received product samples from General Mills to facilitate this review.  The giveaway was sponsored by General Mills.  All opinions expressed in this post are 100% mine.

About Has 4151 Posts

Shannon Gurnee is the author of RedheadMom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

249 Responses to “General Mills Retro Cereal 5 of 5 Giveaway”

  1. Debbie C says:

    I remember eating Trix on Saturday mornings while watching cartoons, silly old black and white cartoons.

    dchrisg3 @ gmail . com

  2. Debbie C says:

    I follow you on Google Friend Connect/Blogger. (Debbie C)

    dchrisg3 @ gmail . com

  3. Claire says:

    The trix rabbit slogan, “silly rabbit, trix are for kids”!

  4. sandy says:

    was a treat for us but loved them and the commercials

  5. Tari L. says:

    We used to sit at the kitchen table with our eyes closed and try to guess what flavor one of my brothers or sisters gave us.

  6. Adrienne Gordon says:

    I liked voting for the rabbit to get a box each year.

  7. Margaret Smith says:

    I remember enjoying Trix as breakfast many mornings with my brother. Also remember the great commerical.
    Thanks so much.

  8. Margaret Smith says:

    I’m a twitter follower (peg42)

  9. Margaret Smith says:

    I’m a FB friend (Margaret E. Smith)

  10. Margaret Smith says:

    I’m a GFC follower (rickpeggysmith)

  11. Margaret Smith says:

    I’m a subscriber.

  12. ohkeeka says:

    I remember all the “Trix are for kids” commericals

  13. ohkeeka says:

    Follow you on Twitter (@ohkeeka)

  14. ohkeeka says:

    Follow you on GFC (ohkeeka)

  15. ohkeeka says:

    I subscribe to your blog

  16. crystle tellerday says:

    seeing the TV commercials

  17. Maureen says:

    it is a silly thing but my sister loved Trix so much that my mother has a headband with rabbit ears and when She ate Trix she wore that headband.

  18. Maureen says:

    I follow on GFC as Suburban Prep

  19. nik says:

    Trix-decorated birthday cupcakes!

  20. Nicole-Lynn says:

    I loved Trix as a kid! I remember the cute commercial “Silly Rabbit Trix are for Kids” 🙂 Brings back good childhood memories.

  21. Nicole-Lynn says:

    I already follow you via GFC (Nicole-Lynn)

  22. Nicole-Lynn says:

    I subscribe via email.

  23. shelly says:

    I remember not eating trix with milk because I wasn’t a fan of milk as a kid.

  24. Margie says:

    I liked the different colors and the crunchiness!

  25. Margie says:

    Facebook fan

  26. Margie says:

    blog follower via GFC

  27. Margie says:

    email subscriber

  28. Jackie says:

    I have memories of the fruity scent that came from the box when it was opened. I also remember the commercials that were on tv.
    jackievillano at gmail dot com

  29. Jackie says:

    I am a Fan of The Mommy-Files on Facebook
    jackievillano at gmail dot com

  30. Jackie says:

    I follow via google friend connect
    jackievillano at gmail dot com

  31. Jackie says:

    I subscribe via email
    jackievillano at gmail dot com

  32. sandra says:

    we have and will always eat trix. no particular memory from childhood though.

  33. sandra says:


  34. marci h says:

    My favorite memory is eating Trix with my brother & sister before we went off to school 🙂

  35. marci h says:

    a fan on FB 🙂

  36. marci h says:

    follow via GFC 🙂

  37. marci h says:

    subscribe via e-mail 🙂

  38. bonita12 says:

    I remember eating the yummy fruit-flavored cereal and then drinking the milk afterwards.

  39. bonita12 says:

    GFC blog follower

  40. bonita12 says:

    email subscriber

  41. Vickie Couturier says:

    I loved watching the commericals when I was a kid,so much better than todays an we sat an ate our cereal while watching


  42. Steph says:

    I remember that Trix was one of the sweet cereals that my granparents had at their house for us since my parents didnt allow sugar cereal. I used to love the commercials.

  43. Steph says:

    I follow on Twitter (mnsteph)

  44. Steph says:

    I follow through Google Connect (Steph)

  45. Steph says:

    I suscribe via email.

  46. Shelley Mitchell says:

    As a special treat my mom would let us eat trix for dinner.

    msjem2001 at yahoo dot com

  47. Jessie C. says:

    Me and my sisters were crazy about silly bunny of Trix, we had PJs and all kids of collections of it.

  48. Jessie C. says:

    Follow The Mommy-Files on Twitter @tcarolinep

  49. Jessie C. says:

    Fan of The Mommy-Files on Facebook@tcarolinep JessieKatie S

  50. Jessie C. says:

    Google Connect follower

  51. Jessie C. says:

    I’m a subscriber

  52. Cynthia R says:

    my favorite was catching the twix commercials as a kid, i used to always want the rabbit to eat the trix before he got caught, poor rabbit

  53. Cynthia R says:

    twitter follower, @carafferty

  54. Cynthia R says:

    I follow this blog publicly GFC CindyWindy2003,

  55. Cynthia R says:

    blog subscriber

  56. Linda says:

    My daughter loved Trix growing up, she had to have it every morning for breakfast!

  57. Linda says:

    I follow you on GFC(Linda G)

  58. Tina M says:

    I remember the commercials with the leprechaun. “magically delicious!”

  59. Tina M says:

    follow you on twitter

  60. Rachel C says:

    I remember seeing the ads during Saturday morning cartoons.

  61. Tina M says:

    follow you on facebook

  62. Tina M says:

    follow you on gfc

  63. Rachel C says:

    email subscriber

  64. Rachel C says:

    gfc follower

  65. Tina M says:

    subscribe via email

  66. Mami2jcn says:

    I remember the funny Trix commercials…silly rabbit, trix are for kids! I think they even made t-shirts with that slogan.

  67. Mami2jcn says:

    I follow you on Twitter (@mami2jcn)

  68. Mami2jcn says:

    I like you on Facebook with my username Mary Happymommy.

  69. Mami2jcn says:

    I follow you in GFC.

  70. Mami2jcn says:

    I subscribe to your emails.

  71. Denise B. says:

    I remember digging through the cereal to find the prize.

  72. Denise B. says:

    I “Like” The Mommy-Files on Facebook.

  73. Linda Kish says:

    I’m sure I never ate them as a child but I do remember the commercials.

    lkish77123 at gmail dot com

  74. Linda Kish says:

    I am a GFC follower

    lkish77123 at gmail dot com

  75. Shauna says:

    I remember when my boys were little how much I loved the bright colors in Trix! Please enter us 🙂

  76. Shauna says:

    I follow your awesome blog 🙂

  77. Shauna says:

    Have your button on my blog here:

    Hope things are going good at your house! Hugs, 🙂

  78. Kristen says:

    I remember we used to eat it at summer camp, and we liked the way in turned the milk colors.

  79. Kristen says:

    I follow on GFC.

  80. Vickie Couturier says:

    my memory would be sitting infront of the TV eating the cereal with my sister an watching the c ommerical as it was on,,ususally fun to watch


  81. I remember driving my mom nuts saying ” Silly Rabbit, Trix are for kids.” over and over again!

    coriwestphal at msn dot com

  82. Earl Burbridge says:

    I really don’t have many memories of Trix because my mom never let us have them.

  83. I follow you on Twitter @coriwestphal

    coriwestphal at msn dot com

  84. I like you on FB: Cori Eckstrom Westphal

    coriwestphal at msn dot com

  85. I’m a Google Friend (follower): Cori Westphal

    coriwestphal at msn dot com

  86. I’m an email subscriber at coriwestphal at msn dot com.

    coriwestphal at msn dot com

  87. Suzanne K says:

    My favorite memory of Trix is watching all the ‘silly rabbit’ commercials!

  88. Suzanne K says:

    I’m a GFC follower of your blog (sksweeps)

  89. stacy says:

    I remember having a plastic color changing Trix bunny spoon. My sister and I always fought over it!

  90. stacy says:

    I follow on twitter (ohstac)

  91. stacy says:

    I follow on GFC

  92. Erica C. says:

    I remember getting a spoon in the box as the “prize.” It was purple and changed colors when it touched the cold milk!

  93. shirley says:

    I liked eating them out of the box, no need for milk!

  94. shirley says:

    Follow you on twitter @countrynest

  95. shirley says:

    Like you on FB-shirley e

  96. Linda Kish says:

    I am an Email subscriber

    lkish77123 at gmail dot com

  97. Linda Lansford says:

    favorite memory of Trix is the taste

  98. Linda Lansford says:

    I gfc

  99. Linda Lansford says:

    I sub to email

  100. Nadi says:

    I used to love the Trix commercials with the silly rabbit.

  101. Nadi says:

    I follow you on twitter @nadicherie

  102. Nadi says:

    I subscribe via email

  103. Nadi says:

    GFC follower

  104. mrsshukra says:

    Sadly, this cereal was not available where I grew up!

  105. mrsshukra says:

    shukra likes you on fb

  106. mrsshukra says:

    shukra likes you on fb

  107. mrsshukra says:

    Twitter follower, same name

  108. mrsshukra says:

    Google follower!

  109. mrsshukra says:

    Email subscriber!

  110. Cynthia C says:

    I remember watching the “Silly Rabbit” ads on tv.

  111. Cynthia C says:

    Like you on fb (Cynthia Conley)

  112. Cynthia C says:

    Following on gfc (clc408)

  113. Jeff says:

    I remember the commerical for trix.

    “Silly mom, Trix are for kids”.

  114. Jeff says:

    Follow The Mommy-Files on Twitter

  115. Jeff says:

    Following The Mommy-Files on FB.

  116. Jeff says:


    General Mills Retro Cereal 5 of 5 Giveaway The Mommy-Files

  117. Jeff says:

    Following GFC

  118. Kelly says:

    I always begged my parents to get Trix, but they didn’t buy me the super sugary, fruity cereals very often. But I knew I could always get it at my best friend’s house after a sleepover! So Trix memories are elementary school slumber party memories, too. 🙂

  119. Debra F says:

    My mom wouldn’t let us have Trix when I was a kid but I remember loving the commercials.

  120. Debra F says:

    I follow The Mommy-Files on Twitter

  121. Debra F says:

    I’m a Fan of The Mommy-Files on Facebook
    Debra Ford

  122. Debra F says:

    I follow through Google Connect

  123. Denise S says:

    I remember getting to have it and other cereals like it almost every day as a young kid.
    lazybones344 at gmail dot com

  124. Denise S says:

    GFC follower
    lazybones344 at gmail dot com

  125. Denise S says:

    I follow you on twitter: @lazybones344

  126. Monique Rizzo says:

    I loved eating trix while watching saturday morning cartoons.
    Thanks for the chance.

  127. Kerry says:

    I used to like to separate the different colors and eat them in groups.

  128. Kerry says:

    I follow you on twitter: kerrybishop

  129. nan says:

    i remember the trix bunny commercials from saturday morning cartoons
    nannypanpan at

  130. nan says:

    e-mail subscriber

  131. nan says:

    gfc follower

  132. kittycardero says:

    I remember always wanting to know what the trix rabbit would be up to in the next ad.

  133. kittycardero says:

    Follow on twitter

  134. kittycardero says:

    Fan of The Mommy-Files on Facebook

  135. Karin says:

    the TV commercials with the rabbit

  136. Karen Gonyea says:

    I remember vividly the smell of the Trix when you first opened a new box – you could smell it throughout the entire house it seemed : )

  137. Karen Gonyea says:

    GFC Follower (ktgonyea)

  138. Daniel M says:

    we almost never had trix, we usually didn’t do sugary cereals

  139. Rachel says:

    I always remember the zany commercials for Trix

  140. Rachel says:

    follow via gfc

  141. amie d says:

    I remember eating all of the marshmallow pieces out before I ate the cereal! Thanks!

  142. amie d says:

    Follow The Mommy-Files on Twitter @amied027

  143. amie d says:

    Fan of The Mommy-Files on Facebook under Rene Denning.

  144. amie d says:

    GFC follower amied027.

  145. Johannah B says:

    Filling my pockets with them to eat while I walked to school.
    1prizewinner at gmail dot com

  146. Johannah B says:

    I liked you on Facebook
    Johannah Brookwell
    1prizewinner (at) gmail (dot) com

  147. Johannah B says:

    I am following you on twitter
    twitter name: 1prizewinner
    1prizewinner (at) gmail (dot) com

  148. Johannah B says:

    I follow publicly on GFC
    Johannah Brookwell
    1prizewinner (at) gmail (dot) com

  149. Happi Shopr says:

    Trix was Daddy’s favorite! I remember having it as a family as a night-time snack.

  150. Pat says:

    I recall “Trix are for kids.”

  151. Anne says:

    I remember fighting with my brother over the prize in the box. I don’t even remember the prize now, just the fight, and that we both ended up in trouble and didn’t get cereal with a prize again for months.

  152. Anne says:

    I follow on twitter, lunaj1456

  153. Anne says:

    I am a facebook fan (Anne Jolly) of yours

  154. Anne says:

    I follow on google friend connect

  155. Anne says:

    I subscribe by email
    ajolly1456 at gmail dot com

  156. Ed Nemmers says:

    We used Trix as Christmas lights on the family gingerbread house!

  157. Susan D says:

    I remember how friends used to use the TRIX ad tagline while joking with one another, namely, “Silly Rabbit. TRIX are for kids.”

  158. Mildred says:

    I do not have any favorite Trix childhood memories unless you count hearing its ads on Saturday morning TV as others in the house are watching TV, giggling

  159. Sarah L says:

    About Trix or Lucky Charms??? My mother would never buy us Lucky Charms because she said it had too much sugar. (I liked shredded wheat better, anyway)
    Thanks for the contest.

  160. Sarah L says:

    GFC: slehan

  161. Sarah L says:

    Twitter follow you: slehan

  162. Sarah L says:

    Have your button on my blog:

  163. Emma Peel says:

    The colors and the pop in your mouth they made.

  164. Emma Peel says:

    I follow you with twitter

  165. Emma Peel says:

    I’m a subscriber

  166. Eating one color at a time!

  167. Vickie Couturier says:

    Follow The Mommy-Files on Twitter

  168. Vickie Couturier says:

    Fan of The Mommy-Files on Facebook

  169. Vickie Couturier says:

    Follow through Google Connect

  170. Vickie Couturier says:

    Subscribe to your blog

  171. Melanie says:

    Eating Trux yogurt for the first time.

  172. Aleks says:

    I remember Trix always turning the milk kinda pink. Thanks!

  173. christal C says:

    silly rabbit trix are for kids commercial
    willdebbie97 at yahoo dot com
    also .97 for gas ha thats funny

  174. Suzanne Lewis says:

    I used to love to eat Trix one color at a time, red, then purple, then orange then yellow then green.

    txhottie_86 at yahoo dot com

  175. Laura Benjamin says:

    I loved how the milk looked like a rainbow thanks to the Trix. My mom would tell me it was magic and I really did believe her!

  176. Laura Benjamin says:

    I follow you on Facebook.

  177. Laura Benjamin says:

    I follow you on twitter.

  178. Susan Smith says:

    I remember picking out my favorite flavors from the Trix box

  179. Susan Smith says:

    follow via GFC

  180. Susan Smith says:

    like you on FB Susan Smith

  181. Susan Smith says:

    follow via twitter susan1215

  182. susan smoaks says:

    i loved it when i stayed at my friend’s house who had trix for breakfast

  183. Daniel M says:

    we didn’t do trix or any sugary cereals

  184. DanV says:

    A favorite memory of Trix from my childhood is watching the old commercials.

  185. Jennifer J says:

    I loved to sneak trix out of the box when my parents weren’t looking.

  186. Sand says:

    I remember serving myself a bowl of Trix on Saturday mornings and then watching cartoons.

  187. R Hicks says:

    Trix was one of my favs and I always looked forward to a big bowl of it before school\

    ardy22 at earthlink dot net

  188. R Hicks says:

    follow you twitter
    ardy22 at earthlink dot net

  189. R Hicks says:

    fb fan
    rich hicks
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  190. R Hicks says:

    follow gfc
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  191. R Hicks says:

    subscribe via email
    ardy22 at earthlink dot net

  192. R Hicks says:

    have button
    ardy22 at earthlink dot net

  193. brian e. says:

    Thanks for the a kid, when my Mom wasn’t looking, I would throw some of the dry Trix cereal into the air and watch our dog jump to catch them in mid-air during breakfast !

    senorpiero [at] yahoo [dot] com

  194. brian e. says:

    Following YOU via Twitter: @brianpiero

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  195. brian e. says:

    senorpiero [at] yahoo [dot] com

    GFC Follower: Brian E.

  196. brian e. says:

    …email subscriber.

  197. Gianna says:

    I didn’t start buying them until I was an adult for my own kids.

  198. Gianna says:

    I’m a GFC follower.

  199. Gianna says:

    I’m an email subscriber.

  200. Justine says:

    My fave memory of Trix was getting to eat it at my cousin’s house when I got to spend the night. They always had the best cereal and Trix is so delicious!

  201. Justine says:

    I’m following you via twitter


  202. Justine says:

    I like you on facebook

    justine pierson

  203. Justine says:

    I’m following you via gfc


  204. Justine says:

    I subscribe via email

  205. Veronica Garrett says:

    I remember eating Trix and watching Saturday morning cartoons.

  206. […] winner of the General Mills Retro Cereal Day 5 Giveaway is #179. Congrats to amie […]

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