General Mills Retro Cereal 4 of 5 Giveaway

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We love General Mills products in our home….whether it’s Cheerios, Honey Nut Cheerios, the list goes on and on.  In 2009, I had a blast at the General Mills Blogger Event in Minnesota, where I learned a ton about General Mills, as well as their different products.  I was excited to recently have the opportunity to review the new and limited General Mills Retro Cereal Packages!

Now through mid-March, the cereal aisle just turned into memory lane.  While supplies last, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun “Retro” package designs and cartoons from the 50s, 60s, and 80s.  This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs.  The top packages chosen include Cheerios (1956), Trix (1968), Honey Nut Cheerios (1984), Cinnamon Toast Crunch (1984), and Lucky Charms (1989).

“Retro is so in right now – whether it’s clothing, cars, games or packaging,” said Lindsay Backer, associate marketing manager.  “We’ve seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

This year, consumers were also asked to share thoughts and opinions about their childhood memories of breakfast cereals, including favorite characters, promotions, prizes, cartoon characters and shows.  Many identified rings, submarines and cars as favorite promotions on cereal packages; most preferred prizes over games and favorite Big G cereal characters were Lucky the Leprechaun, the Trix Rabbit and Buzz from Honey Nut Cheerios.

The package promotion on each of the cereal boxes features Retro cartoons.  After the packages reach the stores, consumers can go to www.grocerysavvy.com and view some cartoons from the past, while enjoying a fun morning with family and friends over breakfast.  If families are looking for a little challenge during breakfast, they can test each other’s knowledge on milestones during the original package introductions such as, a gallon of gas cost 22 cents in 1956; the original Hawaii 5-0 debuted on TV in 1968, and now it’s back on the air; Apple Macintosh was introduced in 1984 and stonewashed jeans were all the rage; and in 1989 the Berlin Wall came down.

This promotion marks the fourth year retro packages have been re-introduced and is being supported with Target ad circulars, prominent promotional space at check lanes in all stores, blog outreach featuring retro trivia contests, and radio promotions across the country.

Big G cereals are pleased to support families by providing both entertainment and nutritious breakfast options.  Cereal is one of the healthiest breakfast choices parents can make, giving families yet another reason to feel good about choosing Big G cereals.  Ready-to-eat cereal has fewer calories than most other common breakfast options, while also being nutrient-dense and many varieties are low in fat.

The limited-edition cereal boxes are available exclusively in Target stores nationally.  For a Target store near you, visit www.Target.com, and for more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com.

FEATURED CEREAL FUN FACTS – 1984 – Cinnamon Toast Crunch

Pop Culture:

-#1 Song: “When Doves Cry” – Prince
– The Cosby Show debuts on NBC.  The sitcom is widely considered the most popular show of 1980
– Vanessa Wiliams becomes first African American Miss America
– Mary Lou Retton wins two gold, two silver and two bronze Olympic medals

Politics/News:

– The Space Shuttle Discovery takes off on its maiden voyage
– Ronald Reagan defeats Walter Mondale with 59% of the popular vote, the highest since Richard Nixon’s 61% victory in 1972.  Reagan carries 49 states in the electoral college; Mondale wins only his home state of Minnesota by a mere 3,761 vote margin and the District of Columbia

Popular Fads/Products etc:

– The Apple Macintosh is introduced
– The Band Aid single is released
– Stonewashed jeans are introduced

GIVEAWAY

1 lucky reader will win a General Mills Retro Cereal Prize Pack, including 1 package with five limited edition boxes of General Mills Big G Cereals and 1 $10 Target Gift Card!!!!

WIN IT!!! (MANDATORY ENTRY)

– Tell me in a comment one favorite memory you have of Trix from your childhood.

EXTRA ENTRIES:

– Follow The Mommy-Files on Twitter – 1 ENTRY
– Tweet about the giveaway – 1 ENTRY DAILY
– Become a Fan of The Mommy-Files on Facebook– 1 ENTRY
– Follow me through Google Connect (new on the right side of the blog) – 1 ENTRY
– Subscribe to my blog – 1 ENTRY
– Add my Mommy-Files button to your blog and include the URL – 1 ENTRY
– Comment on any Non-Giveaway post on The Mommy-Files – 1 ENTRY per post comment (no limit)
– Blog about this giveaway and include the URL – 5 ENTRIES

RULES:

– Contest will close at 11:59 p.m. PST on Thursday, March 17th, 2010! Any entries after this time will be deleted!
– Contest open to U.S. residents only.

I received product samples from General Mills to facilitate this review.  The giveaway was sponsored by General Mills.  All opinions expressed in this post are 100% mine.

285 thoughts on “General Mills Retro Cereal 4 of 5 Giveaway”

  1. Margaret Smith

    I remember my brother and I eating Trix cereal on many mornings. We both loved the fruity taste so much and often asked our Mom to purchase Trix cereal.
    Thanks so much.
    rickpeggysmith(at)aol(dot)com

    Reply
  7. Marilyn Wons

    My favorite memory of Trix from my childhood was enjoying a bowl on my grandma’s porch in the summer!

    Reply
  8. Kerry

    My niece and nephew used to eat Trix when they were little so that’s what I’m reminded of. The commercials were cute too.

    alsatia23 at hotmail dot com

    Reply
  19. Jen

    My favorite memory of trix cereal is my brother and I eating this for breakfast every morning before school and comparing the cool colors of our milk when finished!

    Reply
  59. Tari L.

    I remember sitting at the kitchen table with my brothers and sisters and closing our eyes while trying to guess what flavor we were being given.

    Reply
  82. Jackie

    I remember the fruity aroma that came from the box each time it was opened. I also remember the commercials on tv. Thanks!
    jackievillano at gmail dot com

    Reply
  98. Alicia Webster

    I wasn’t allowed to have sugared cereal when I was a kid, but I got to eat Trix when I stayed over at my friend’s house, and it was yummy 🙂

    Reply
  113. Vickie Couturier

    we used to eat this cereal an watch the commericals on tv,,usually my kids like the rabbit

    vlbelk(at)hotmail.com

    Reply
  119. deana c

    My favorite memory of Trix from when I was a kid was the commercial where he says “Trix are for kids”. calvad at aol dot com

    Reply
  138. Katherine C.

    I remember getting a special spoon in a box of Trix. My siblings and I fought over it. It was a fun spoon though!

    Reply
  145. corrie

    I never got to eat trix cereal as a child. But all i remember is the commerical trix are for kids you silly rabbit.

    Reply
  165. Erica C.

    I remember getting a spoon in a box Trix. It was great because it would change colors when it went into the cold milk!

    Reply
  183. Joseph

    My favorite memory is eating all the same color ‘like all the Red” of Trix at one time, then another color and so on until they were all gone. What can I say, I was a weird kid.

    Reply
  202. Leslie S.

    We would get to eat in the living room and watch Saturday morning cartoons.We went through a lot of Trix cereal.My 3 year old is now hooked on it lol.Thanks!
    lstanziani(at)yahoo(dot)com

    Reply
  203. Kim H.

    I don’t know if this was a favorite memory. I was born in 1966. So in the 70’s I really felt the Trix Rabbit was put upon since he couldn’t eat his own cereal.

    Since that time I’ve sort have felt the same. C’mon! Rabbits eat grains, you’d think if a cereal had a rabbit as a spokesperson he’d be able to eat his own cereal.

    Reply
  210. Rosey

    The “Silly Rabbit, Trix are for Kids” commercials were a hoot. We still use that saying today from time to time. I remember the smell of Trix too, that light fruity scent always smelled so good when you opened the box in the morning.

    Reply
  221. Shawn

    I don’t really have a favorite memory of Trix. It was not my favorite GM cereal, I always liked Lucky Charms the best. I do remember watching the TV ads as a child though, and the famous line,” silly rabbit Trix are for kids.”

    shawn113(at)hotmail(dot)com

    Reply
  223. Shelley Mitchell

    I remember when my mom would let us have Trix for dinner. It was such a big treat and we would get so excited!!

    msjem2001 at yahoo dot com

    Reply
  238. Johannah B

    I can remember filling my pockets with them and eating them while walking to school. I don’t think we had any “ziploc” type bags at our house, or maybe anywhere back then!
    1prizewinner at gmail dot com

    Reply
  259. meme

    Mine would be sitting on the outside steps with my little sister throwing up in the air and trying to catch them in our mouths

    Reply
  267. brian e.

    Thanks for the giveaway…when I was a kid my older sister once told me that the raspberry Trix would turn my hair red if I ate them.

    senorpiero [at] yahoo [dot] com

    Reply
  278. Susan D

    I remember how friends used to use the TRIX ad tagline while joking with one another, namely, “Silly Rabbit. TRIX are for kids.”

    Reply
  285. Mildred

    I do not have any favorite Trix childhood memories unless you count hearing its ads on Saturday morning TV as others in the house are watching TV, giggling

    Reply

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