General Mills Retro Cereal Giveaway 3 of 5

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We love General Mills products in our home….whether it’s Cheerios, Honey Nut Cheerios, the list goes on and on.  In 2009, I had a blast at the General Mills Blogger Event in Minnesota, where I learned a ton about General Mills, as well as their different products.  I was excited to recently have the opportunity to review the new and limited General Mills Retro Cereal Packages!

Now through mid-March, the cereal aisle just turned into memory lane.  While supplies last, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun “Retro” package designs and cartoons from the 50s, 60s, and 80s.  This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs.  The top packages chosen include Cheerios (1956), Trix (1968), Honey Nut Cheerios (1984), Cinnamon Toast Crunch (1984), and Lucky Charms (1989).

“Retro is so in right now – whether it’s clothing, cars, games or packaging,” said Lindsay Backer, associate marketing manager.  “We’ve seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

This year, consumers were also asked to share thoughts and opinions about their childhood memories of breakfast cereals, including favorite characters, promotions, prizes, cartoon characters and shows.  Many identified rings, submarines and cars as favorite promotions on cereal packages; most preferred prizes over games and favorite Big G cereal characters were Lucky the Leprechaun, the Trix Rabbit and Buzz from Honey Nut Cheerios.

The package promotion on each of the cereal boxes features Retro cartoons.  After the packages reach the stores, consumers can go to www.grocerysavvy.com and view some cartoons from the past, while enjoying a fun morning with family and friends over breakfast.  If families are looking for a little challenge during breakfast, they can test each other’s knowledge on milestones during the original package introductions such as, a gallon of gas cost 22 cents in 1956; the original Hawaii 5-0 debuted on TV in 1968, and now it’s back on the air; Apple Macintosh was introduced in 1984 and stonewashed jeans were all the rage; and in 1989 the Berlin Wall came down.

This promotion marks the fourth year retro packages have been re-introduced and is being supported with Target ad circulars, prominent promotional space at check lanes in all stores, blog outreach featuring retro trivia contests, and radio promotions across the country.

Big G cereals are pleased to support families by providing both entertainment and nutritious breakfast options.  Cereal is one of the healthiest breakfast choices parents can make, giving families yet another reason to feel good about choosing Big G cereals.  Ready-to-eat cereal has fewer calories than most other common breakfast options, while also being nutrient-dense and many varieties are low in fat.

The limited-edition cereal boxes are available exclusively in Target stores nationally.  For a Target store near you, visit www.Target.com, and for more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com.

FEATURED CEREAL FUN FACTS – 1984 – Honey Nut Cheerios

Pop Culture:

-#1 Song: “When Doves Cry” – Prince
– The Cosby Show debuts on NBC.  The sitcom is widely considered the most popular show of 1980
– Vanessa Wiliams becomes first African American Miss America
– Mary Lou Retton wins two gold, two silver and two bronze Olympic medals

Politics/News:

– The Space Shuttle Discovery takes off on its maiden voyage
– Ronald Reagan defeats Walter Mondale with 59% of the popular vote, the highest since Richard Nixon’s 61% victory in 1972.  Reagan carries 49 states in the electoral college; Mondale wins only his home state of Minnesota by a mere 3,761 vote margin and the District of Columbia

Popular Fads/Products etc:

– The Apple Macintosh is introduced
– The Band Aid single is released
– Stonewashed jeans are introduced

GIVEAWAY

1 lucky reader will win a General Mills Retro Cereal Prize Pack, including 1 package with five limited edition boxes of General Mills Big G Cereals and 1 $10 Target Gift Card!!!!

WIN IT!!! (MANDATORY ENTRY)

– Tell me in a comment one favorite memory you have of Trix from your childhood.

EXTRA ENTRIES:

– Follow The Mommy-Files on Twitter – 1 ENTRY
– Tweet about the giveaway – 1 ENTRY DAILY
– Become a Fan of The Mommy-Files on Facebook– 1 ENTRY
– Follow me through Google Connect (new on the right side of the blog) – 1 ENTRY
– Subscribe to my blog – 1 ENTRY
– Add my Mommy-Files button to your blog and include the URL – 1 ENTRY
– Comment on any Non-Giveaway post on The Mommy-Files – 1 ENTRY per post comment (no limit)
– Blog about this giveaway and include the URL – 5 ENTRIES

RULES:

– Contest will close at 11:59 p.m. PST on Wednesday, March 16th, 2010! Any entries after this time will be deleted!
– Contest open to U.S. residents only.

I received product samples from General Mills to facilitate this review.  The giveaway was sponsored by General Mills.  All opinions expressed in this post are 100% mine.

284 thoughts on “General Mills Retro Cereal Giveaway 3 of 5”

  1. Margaret Smith

    I remember my brother and I enjoying Trix for many morning breakfasts. We both loved the fruity taste and w;ould often ask our Mom to buy it for us.
    Thanks so much.
    rickpeggysmith(at)aol(dot)com

    Reply
  22. Eileen

    I dont have a lot of memories of Trix specifically but that we BEGGED my mom to buy this and once in awhile she would…if it was on sale. I also remember my lil brothers reciting the commercials for all the cereals!

    thanks!

    Reply
  45. Tari L.

    I remember sitting in the kitchen with my brothers and sisters and closing our eyes and trying to guess which flavor the person gave us.

    Reply
  56. deana c

    My favorite memory of Trix as a kid was the commercial always hearing “Trix are for Kids!” and believing it!

    Reply
  65. Jackie

    I remember loving the Trix commercials as a kid…and I loved the fruity smell when I opened the box! Thanks!
    jackievillano at gmail dot com

    Reply
  122. Jeff

    I remember looks for the prize when I visited the grocery stores. I also remember the rabbit.
    “Silly, trix’s are for kids”. Something like that.

    Reply
  132. Cynthia R

    i always loved the trix commercials, always wished that poor bunny would enjoy at least one spoonful. Also loved honey nut cheerios, liked to play whatever game was on the box

    Reply
  143. Joyce

    I remember liking all the colors of the individual balls of cereal, and how it sweetened the milk in the bowl. jgs0925(at)gmail(dot)com

    Reply
  144. Karen Gonyea

    I remember fighting with my siblings to see who got to open the new box….. because we LOVED the smell the first time you opened the box – it made the ENTIRE kitchen smell fruity 🙂

    Reply
  147. Debra F

    I remember we weren’t able to get kids cereals often, so it was a treat when we got to have Trix for breakfast.

    Reply
  159. Debbie C

    I remember teasing my little sister that she could not have her Trix cereal unless she was a rabbit.

    dchrisg3 @ gmail . com

    Reply
  162. nik

    It was one of my favorite Saturday morning cartoon breakfast-in-front-of-the-TV-while-my-parents-were-in-bed cereals. 😉

    Reply
  169. Vickie Couturier

    my favorite memory would be watching the commericals back then,they were most delightful!

    vlbelk(at)hotmail.com

    Reply
  176. Natalie U.

    my brother and I loved Trix but it was definitely a treat for us and not an everyday thing so when we were little we would get excited when my mom gave it to us
    pedidentalasst at yahoo dot com

    Reply
  189. katklaw777

    It would have to be the Trix commercial, “Silly wabbit, Trix are for kids!”
    I always wanted him to win the Trix!

    Reply
  202. Patti Hess

    Memory of Trix..we would go around the house Trix are for kids….we’d yell it at each other why?? I don’t know guess we thought it was cute

    pattifritz2000 at yahoo dot com
    thanks for the chance

    Reply
  206. Erica C.

    I loved one of the “prizes” that was in a Trix box. It was a purple spoon that changed colors when it was put in the cold milk!

    Reply
  207. Dave

    As a kid I lived for Saturday morning cartoons, and of course they played lots of cereal commercials. Most of them I do not remember, but I do remember the Trix commercials, and “Silly rabbit, Trix are for kids” is a phrase we still use all the time. Thank you for the fun give-away.

    Reply
  222. mike

    I like Wheaties. I’ve eaten them at least once a week for the past 25 years or more… usually about 6 days a week…

    Reply
  229. Mildred

    I do not have any favorite Trix childhood memories unless you count hearing its ads on Saturday morning TV as others in the house are watching TV, giggling

    Reply
  230. Susan D

    I do not have any favorite Trix childhood memories unless you count hearing its ads on Saturday morning TV as others in the house are watching TV, giggling

    Reply
  231. Leslie S.

    I remember sitting in the living room watching Saturday cartoons eating trix.My 3 yr old is hooked on trix right now.Thanks!
    lstanziani(at)yahoo(dot)com

    Reply
  232. Susan D

    Whoops. I accidentally copied the post above mine while trying to get the page to the bottom. What I meant to post is that friends used to use the TRIX ad tagline while joking with one another, namely, “Silly Rabbit. TRIX are for kids.”

    Reply
  235. clynsg

    Trix was not yet around when I was a child, but I remember that my children enjoyed them. I did like their early commercials.

    Reply
  242. Brittany

    My mom never bought sugary cereals growing up but we could pick out any cereal that we wanted one Christmas and I remember having Trix!

    Reply
  257. Rosey

    My favorite memory is the commercials. To this day we still say, “Silly Rabbit, Trix are for kids,” everytime we see a box of Trix.

    Reply
  264. susan smoaks

    my mom wouldn’t buy trix for us, so i loved to stay at my friend’s house that had trix for breakfast

    Reply
  274. Sand

    I remember waking up early on Saturday mornings and serving myself a big bowl of Trix then watching cartoons all morning.

    Reply
  275. brian e.

    Thanks for the giveaway…I remember one time when I was a kid that my older sister told me the raspberry Trix would turn my hair red !

    senorpiero [at] yahoo [dot] com

    Reply

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