SOBRsafe Partners with Mothers Against Drunk Driving (MADD) to Combat Teen Drunk Driving

By Shannon Gurnee
In Lifestyle
June 13, 2023

Today, on Redhead Mom, I’m sharing about SOBRsafe partnering with MADD to Combat Teen Drunk Driving in partnership with SOBRsafe.

SOBRsafe and MADD teen drunk driving

Have you ever heard of the “100 Deadliest Days for Teen Drivers?” This is the period from Memorial Day to Labor Day during which 30% of deaths involving teen drivers occur (AAA). In an effort to combat teen drunk driving, Mothers Against Drunk Driving (MADD) has partnered with Denver-based technology company SOBRsafe (provider of next-generation transdermal alcohol detection solutions). The partnership coincides with the launch of the SOBRsure™ wristband, a sleek, fitness-style wearable that protects against teen drunk driving through:

  • Continuous alcohol monitoring
  • GPS location tracking
  • Band removal alerts
  • A phone-based app for parents


How does SOBRsure work? When a teen driver wants to take the family car out on Friday night, they simply put on SOBRsure as they would a fitness band, and parents have the confidence that their child is alcohol-free at any time throughout the night – wherever they are. SOBRsure can give teens the means to build their parents’ trust through digital proof of safe behavior, and it may provide defense against peer pressure to drink. SOBRsure takes the worry away.

SOBRsafe and MADD teen drunk driving


MADD (Mothers Against Drunk Driving) is dedicated to putting an end to impaired driving and securing a future of No More Victims. Likewise, SOBRsafe is creating a culture of prevention and support, and has pioneered technology to make this shared vision a reality. 

As MADD National President Tess Rowland stated, “SOBRsafe has made a clear commitment to safe communities, and together I believe we can create powerful outcomes and real change. SOBRsafe is battling the preventable crime of drunk driving, and they are fierce supporters of MADD’s mission of No More Victims. We are excited to partner with this innovative company and like-minded team.”

“We are incredibly proud to partner with MADD, and we believe they will help us achieve our primary goal – to make a social contribution by creating safe environments and roadways, thereby saving lives,” stated SOBRsafe Chairman and CEO Dave Gandini. “We expect SOBRsure to promote family involvement and facilitate the alcohol safety discussion.

“Per MADD, car crashes are the leading cause of death for teens, and 25% of car crashes with teens involve an underage drunk driver. If we could just reduce this figure, that would mean hundreds of teen driver and passenger lives saved each year. It’s time we, as parents and professionals, stepped up to eradicate underage drinking and driving. We feel this partnership between MADD and SOBRsafe is a significant and evolutionary step forward.”

SOBRsafe and MADD teen drunk driving

How SOBRsafe Works

SOBRsafe’s advanced safety management technology SOBRcheck™ hygienically detects and instantaneously reports the presence of alcohol as emitted through the pores of a fingertip. There is no breath, blood or urine sample that is required – just the touch of a finger. SOBRcheck was awarded the Occupational Health & Safety 2022 New Product of the Year – Safety Monitoring Devices, and has received the Child Safety Network Safe Family Seal of Approval. SOBRsure™, the Company’s revolutionary alcohol monitoring wristband for teen drivers, is now available for pre-order with no financial commitment at

About Mothers Against Drunk Driving

Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders, and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to make a donation, visit us at and follow MADD on FacebookInstagramTwitterTikTokLinkedIn, and YouTube.

About SOBRsafe™ 

The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and telematics integration.

A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces, alcohol rehabilitation, probation management and teen drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or the family car. An offender is immediately flagged, and an administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit

What features do you like about SOBRsafe?

About Has 2212 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

8 Responses to “SOBRsafe Partners with Mothers Against Drunk Driving (MADD) to Combat Teen Drunk Driving”

  1. Beth says:

    Such a great initiative. teen drunk driving is such a thing we want to eliminate or avoid.

  2. Alita Pacio says:

    Great partnership here. we need to support more of these.

  3. heather a klein says:

    This is a genius product that I would purchase in a heartbeat. I’ll be interested to see how much it costs after the pre-order period.

  4. I had no idea this product existed! My kids are only 8 and 10, but it’s comforting to know that something like this is out there!

  5. Marysa says:

    What a great initiative, and a wonderful way to help provide support for this issue. It can be so scary sending our teens out into the world, and it is nice to see support.

  6. Luna S says:

    This is awesome! I didn’t know this was a thing but I can see this helping to save so many teens and even adults. Thanks for sharing this and the information on it.

  7. Oh wow, this is my first time hearing of Sobrsafe! By the time MADD partners with them, they have to be very good at this fight! I salute them and look forward to testing out their bracelet.

  8. Clarice says:

    I think this is a nice initiative. Drunk driving is a serious concern and I am glad they are taking action to help avoid it. Hope they can expand and make this available in more places across the globe.

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