The Struggle is Real: A Wild Guide to Growing Up for Moms and Sons from Old Spice

By Shannon Gurnee
In Body
August 4, 2017

This content was sponsored by Old Spice, but all thoughts and opinions are my own.

Being a teenager is tough! Ask any adult who’s been there and most of us agree that the teen years were awkward with all the changes our bodies went through. Being a mom of 6 kids, I see our kids starting to go through these changes. Being a teen can be hard as it is, but being ready for it is half the battle. In our home, we have 4 boys, half of whom are going through that awkward change in life. With that comes the breakouts, facial hair, body hair, mood swings (yes, boys have them too), and deepening, cracking voices. While there isn’t a whole lot we can do for the voice changes, there is something us moms can do to prevent body odor that arises from the increase of hair on our teens’ and pre-teens’ bodies. There is Old Spice!

#ItSmellsItself #OldSpice #ad

I don’t know about you, but as a mom, I was always there to talk to our boys when they were sick or not feeling well. Now that they’re older, it’s a little different for me as mom. Try asking your pre-teen or teen if they have hair under their armpits so you know when it’s time to start wearing deodorant so you can buy it for them. They do NOT want to talk to mom about it…at all! This can make for some pretty divisive and awkward mom/son conversations. Boo! Often times this becomes more of a battle with the back-to-school stress, when stress levels are extra high.

Old Spice is here to help. After all, according to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the invention of Old Spice‘s new eGuide, “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.”

#ItSmellsItself #OldSpice #ad

Designed for moms and sons, Old Spice is sparking conversations by sharing their hilarious and shocking new national mom/son study findings … while also offering helpful tips from popular parenting expert and mom of 4 boys, Deborah Gilboa, M.D. (aka “Dr. G”).

Inspired by Old Spice’s Wild Collection and Wild mom/son ad campaign that looks at the mom/son dynamic, Old Spice’s eGuide digs deeper into the mom and son relationship to reveal:

  • The “Finsta” phenomenon is widespread (fake Instagram account, where teen boys “hide” from their parents). In fact, Old Spice reveals that 99% of moms and 97% of sons overwhelmingly agree that most teen boys have secret social media accounts!

  • For moms, the biggest signal that a boy is on his way to becoming a man is when he showers without being told (29%). Boys, however, see it a bit differently. For them, it’s a tie between getting a driver’s license (23%) or shaving for the first time (23%).

For nearly 80 years, Old Spice has been helping guys navigate the seas of manhood and the brand knows that the transition from boyhood to manhood is a wild one. That’s why Old Spice, the No. 1 selling male anti-perspirant/deodorant brand in the U.S., is arming young guys with tools to help unleash their inner wild, while also taming odor and sweat – starting with the Old Spice Wild Collection line-up of anti-perspirants, deodorants, body washes and body sprays.

The Wild Collection is inspired by the personality characteristics of the wild kingdom, available in NEW Krakengärd, Bearglove, Wolfthorn and Hawkridge scents.

#ItSmellsItself #OldSpice #teens #ad

The Wild Collection provides young guys with a variety of scents allowing them to express their personalities and spread their wings with confidence (but not too high and far, mom!) With the Old Spice Wild Collection, mom will hardly even smell that she has a son, while her son gets to unleash his wild side in a responsible, great-smelling way.

The Old Spice Wild Collection is available in anti-perspirants, deodorants, body washes and body sprays, in the following scents:

  • NEW Krakengärd smells like citrus, fresh herbs, and the unspeakable power of the ancient ocean.
  • Bearglove commands grizzly bear-level respect with smells of apple, citrus, and spice.
  • Hawkridge outwits unsuspecting stink with its sandalwood and vanilla scent.
  • Wolfthorn is the sort of sophisticated wolf who wears a suit that has a suave, sweet orange scent. 


About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With nearly 80 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages.

Old Spice offers a complete product portfolio for today’s man, including anti-perspirants, deodorants, body washes, body sprays, shampoos, hair stylers, electric razors and trimmers, shave gels, after shaves and colognes.

Be sure to check Old Spice out online, as well as FacebookTwitterInstagram, and Tumblr. You can also catch more Old Spice videos on the Manmercials channel on YouTube.

Do you have teens in your house that use Old Spice?
What is their favorite scent?



About Has 2061 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

60 Responses to “The Struggle is Real: A Wild Guide to Growing Up for Moms and Sons from Old Spice”

  1. […] This content was sponsored by Old Spice, but all thoughts and opinions are my own. Being a teenager is tough! Ask any adult who’s been there and most of us agree that the teen years were awkward with all the changes our bodies went through. Being a mom of 6 kids, I see our kids […] Click Here For Original Source Of The Article […]

  2. robin rue says:

    Oh yes, we are all about the Old Spice in our house. My oldest son loves it.

  3. Old Spice is in full effect at our house. My son and my husband both use it, and it keeps them smelling AWESOME.

  4. My son is not quite two so we’re not there yet, but I can already imagine the terrible smell he’s going to emit so I’ll remember Old Spice. Lol

  5. melissa says:

    My son has started using Old Spice and he is right on time because he has started to show signs of aging and odors as well. The Old Spice does the trick and they have all kinds of great products.

  6. Jeanette says:

    I am scared about social media with my son. I will probably be pretty strict on him but in a way that hopefully he doesn’t feel locked in. Old spice always has some great smells. My husband uses it and my son will too.

  7. Lisa Favre says:

    Ah yes, good ol’ Old Spice! My husband loves it as an aftershave and I never realized to give it to a teen for some coverage as well (deodorant-wise)! Great reminder for back-to-school teens.

  8. Liz Mays says:

    When they start showering without being told they’re definitely growing up. It’s crazy how much changes when they’re around that age!

  9. Old Spice is my sons deodorant of choice. Love it!

  10. Tomi C says:

    I have 3 teens and there’s nothing like that moment when their deodorant quits. O M G!!! I love that Old Spice is changing things up. I remember my grandfather using Old Spice and I think it’s wonderful they’re revamping and reaching a younger audience with new scents and a product that works.

  11. Ora Lee Gurr says:

    The changes are certainly a challenge. My kids started using deodorant when they were in second grade because it was something they saw so many adults do as part of an everyday routine. I never had to convert a kid to wearing deodorant, but wow, the push for using a toothbrush responsibly was a challenge. The variety of Old Spice adds to its appeal.

  12. I know all too well how real this struggle is! I have a 16 year old son. He won’t wear anything with a scent, so…the stink lives!

  13. Joely Smith says:

    What a cool thing Old Spice is doing here! I love it! Old Spice has been a favorite in our family for generations!

  14. Cassie says:

    I love how old spice is rebranding itself to be the choice of teenagers and young adults! When I was growing up it was my grandfathers favourite!

  15. Amber Myers says:

    I’ve always been a fan of Old Spice. I have a teenage boy and he uses this. Sometimes he forgets and I have to remind him because, PU!

  16. Karen Morse says:

    Totally cool! I think the boys definitely deserve a line that’s for them and not end up using products for grown men. I’m sure they’ll enjoy using these products as well. And the moms will love that it keeps their boys for smelling! Lol.

  17. My fiancé has used Old Spice for as long as I can remember and he absolutely loves it. I’m a huge fan too because it always smells so amazing!

  18. Marcie W. says:

    I love that you touched on the mother son connection during a stage when it can be especially hard to communicate with a child. Old Spice body wash is a staple for the men in our family and I have yet to be disappointed by any of their scents.

  19. We’re long time fans of Old Spice. I am familiar with the Swagger line and have smelled all but the new Krakengärd scent.

  20. Marysa says:

    My friend is a middle school teacher and said that so many of the kids are struggling with body odor. And we go through this in our house– yes, the struggle is real! Now, if they only made a deodorant for tweens 🙂

  21. I have two boys that will definitely appreciate these products! It’s something that I also appreciate as a mother. It’s important for me to teach them how to take care of their bodies and Old Spice totally helps with that!

  22. I love Old Spice! It really is a nice smell and I love that they are reaching out to teens.

  23. Rachel says:

    It is like teen spirit but for boys! I love the scents Old Spice has for men, so I am sure their teen line will smell amazing.

  24. Dogvills says:

    I agree, the struggle is real. Old Spice is a trusted brand. I had no idea they have the wild collection now. I think my son will like this.

  25. I know it’s not easy to teach kids especially the boys about proper hygiene so it’s good to have products that are completely focused on them! I am loving this line from Old Spice!

  26. That’s pretty awesome! I have two boys who can benefit from these products. This is why we love supporting Old Spice!

  27. I have 1 son, but he is not quite one yet but I already know I am in for a wild ride with him! It is hard enough teaching my 4 year old girl hygiene, I can’t imagine what it will be like with this little one lol

  28. Lindsey Mozgai says:

    I don’t have kids yet, but I don’t know if I could handle watching my sons grow up! I think I’d probably cry in the middle of the store everytime I had to buy them something “manly” like deodorant lol.

  29. I remember my dad wearing Old Spice when I was growing up in those white ceramic bottles. It seems they’ve come a long way since then and branched out to the younger generation.

  30. Kristina says:

    My oldest son is almost 10 and right now he uses Dove for his underarms since he sweats a lot. I do like Old Spice so when he is older we will probably switch to that!!

  31. LOL – “When they bathe without being told.” When does that happen? I used to love Old Spice when my grandfather wore it and it’s got such a nice, classic smell. I’m glad to see them changing things up to stay relevant. Keeping this in mind for Christmas stocking stuffers.

  32. Jeanine says:

    My oldest is just about to be 14 and he has lots of old spice. I’m not sure which scents but he loves smelling good, and it works!

  33. Anna nuttall says:

    I usually buy old spice for dad for his birthday. I never known any kids to like the smell…

  34. Wendy Polisi says:

    Boys gop through some wild changes pretty fast. I love seeing mom and son grow together.

  35. Annemarie LeBlanc says:

    My sons and husband have been using Old Spice aftershave. I would look into the other products as well. I know they’ll love to have Old Spice body sprays. I am getting these from the store tomorrow.

  36. Our Family World says:

    I just got the Krakengard body wash for my boys. They are raving about how good it smells and how it gets them nice and clean. Best purchase for the week. 🙂

  37. I am loving the brand changes with Old Spice. When I was younger it was more for dads and grandpas. Now its for all ages.

  38. This is such a fun campaign. Boys don’t always want to talk to their moms about their changing bodies so this can definitely make the conversation easier. After all, it’s mom who will end up buying you your deodorant.

  39. Leave it to Old Spice to come up with a creative way to engage boys and moms in that awkward conversation. I love that they are making it a little bit easier.

  40. Amber Nelson says:

    My son uses Old Spice and he is 10. I am loving the scents!

  41. Victoria Heckstall says:

    Moms or dads should be aware of this. Especially when teens are becoming more sensitive, parents should know how to treat them with good communication and some privacy. Appreciate and understand them.

  42. Carolyn says:

    Wow, this is timely for me. I need to buy my sons some deodorant this week! They are in 4th grade and it is time to start using it.

  43. HilLesha says:

    My pre-teen normally uses Axe, but I have always loved the smell of Old Spice. It is a brand that my dad loved!

  44. ricci says:

    I love Old Spice and especially the fact that they have “kept up” with the younger generations. There is just something about that brand that brings back good memories!

  45. Adaleta says:

    Old spice is a classic, good to teach boy and girls when they should start wearing deodorant

  46. Lynsey says:

    I love old spice! The deodorant works good and I used to love the aftershave too!

  47. Rosey says:

    My son is almost ten and his body started making big changes a year ago. I guess he’s going to be an early bloomer. He’s been using (and needing to use) Old Spice for over a year now. Crazy, right? His brother got him a gift set and he’s been using it (the brand) and loving it ever since.

  48. Charlotte says:

    it’s a great initiative to give teenagers information to the questions they might have. Plus old spice smells good too!

  49. I’ve been hearing a lot of good things about their products. I wish my son would always be open to me.

  50. Lynndee says:

    My son has been using Old Spice deodorant since he started puberty. He likes it a lot and I like it for him too.

  51. I still remember that awkward phase we all went through during our teenage years. Body odor is one of the things teenagers are so conscious about and having old spice battle that is quite reassuring.

  52. I am pretty sure my kids don’t have hidden social media accounts. I’m sure that could change any day now…

  53. Tim B says:

    This can be a touchy subject even for dads to talk with their sons about. I’m impressed by this campaign. Old Spice did a nice job putting it together.

  54. Brittany says:

    I have three boys and I can’t believe that they’re all going to get big at the same time. They’re all two years apart and I can’t believe how fast they’re already growing. They’ll be here before I know it!

  55. Amy Desrosiers says:

    I do not have teens yet, but I do have a husband who uses Old Spice. I love the different scents they have.

  56. It’s so important to have these conversations with our sons once they start maturing. I think that sometimes they don’t even realize how strong their body odor can be at times.

  57. LOL My son already started producing stinky sweat this summer! Time for me to get him some Old Spice.

  58. Yasmin Ali says:

    My brother is coming up to this age and I think this will be a really good present for me to bring him! Thanks for the rec!

  59. This brand has the best adverts ever. Haha! I need to check this range out for my husband.

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