Bigelow Tea Gets a Package Makeover with the Same Great Flavor!

By Shannon Gurnee
In Food
October 28, 2013

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I am a huge fan of Bigelow Tea!  In fact, quite often I either have a cup of Early Grey (or English Breakfast) in the morning or Chamomile at night.  Heck, sometimes I do both!  Even my oldest son enjoys the Cozy Chamomile tea.  There is something the foil package that reassures me that I am getting the freshest and most flavorful tea on the shelf.  Recently, America’s Tea had a package makeover, but with the same great flavor as before!

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I headed to my our local Walmart in search of the newly designed packages of Bigelow Tea.  I love purchasing them from Walmart because I know I can purchase them at budget-friendly price and will find a variety of flavors.  This time, I was looking to buy some so I could make a gift basket for my friend’s mom (Me-ma), who recently had a birthday and has been sick at home.  I thought this was a great way to wish her a happy birthday and let her know we’re thinking of her. 

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Why did Bigelow Tea change the design and look of their packaging?

Bigelow Tea has been in business for almost 70 years and they felt it was time to re-examine their packaging.  They believed it could better unify their look and messaging across their different tea lines (herbal teas, green teas and black teas), but more importantly, they wanted to do a better job of letting their boxes share with consumers who they are as a company, and as a family.  Among other changes, each panel of the Bigelow Tea box is carefully reviewed to see how they got started as a company, and why they put their tea in foil pouches.  They care very deeply about quality and are very proud of their family heritage – and this felt like the right time for them to reacquaint their consumers with those values and with the ways in which those values have made them the company they are today.

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What’s actually changing?

– Each box of Bigelow Tea has one of 9 unique family stories on the top.  These stories share important, surprisingly fun facts about the company’s heritage and values.

– The Bigelow Tea logo is now easier to read and speaks to their American, family owned company history.

– Bigelow Tea is making sure their teas are easier to find, easier to share and easier to understand.

– They’re sharing more about their recipes and the ingredients that make them so tasty.

– They’re telling consumers about their commitment to quality in everything they do: flavor, freshness, packaging and ingredients.

– On the bottom of the box, they are telling consumers the name of the Bigelow employee who packed that box, and they’ve also made the “best by” date easier to read.

– A convenient tuck tab makes it easier to open and close the new, sleekly designed box.

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Frequently Asked Questions About the New Bigelow Tea Package Makeover

What’s NOT changing?

– Are the flavors different?  Nope!

– Did the ingredients change?  No way!

– Is the number of tea bags in each box different?  Definitely not.

– Do I get the same amount of tea in each box/bag?  Absolutely!

– Is pricing different?  Only by a little bit.  It’s been years since the company took a price increase and the price increase is actually a result of increased cost of ingredients and raw materials.

The instructions say “no squeezing, please.”  Why not?

There’s no need!  A common myth is that you have to squeeze the tea bag to get the flavor out of your tea, but it’s not necessary at all.  (In fact, squeezing the tea bag will only put bitter tannins into the cup – yuck!)  Why get your fingers wet if you don’t have to?!

Why did you remove the nutrition panel/facts?

Because Bigelow Tea offers a naturally calorie-free, fat-free and sugar-free beverage, they aren’t required to put nutrition information on their boxes.  However, all of that information is available on their website or by calling their Customer Service team.  

Did someone buy the company out?

Definitely not!  Since Ruth Campbell Bigelow started Bigelow in 1945, they have been – and continue to be – 100% family-owned and operated.

Did the box just become recyclable?

Nope!  The Bigelow Tea boxes (as well as the strings, tags, and tea bags) have been recyclable since before the packaging refresh.  It’s important to them that their consumers know they’re doing their part, and that they’re encouraging us to do the same.

What does the new logo say/mean?

The new Bigelow Tea logo, which states “American Classic” and “Family Tea Blenders Since 1945” pays homage to their heritage as an American, family-owned company – two attributes of which they are very proud.

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Is the foil pouch new?

Nope!  Because tea leaf is a left, if not correctly protected, it can absorb whatever is around it – from air and moisture to surrounding aromas.  They’ve used their special foil pouches to ensure that their tea stays completely pristine, fresh and flavorful. 

I don’t know about you, but I love the new package design. It is more pleasing to the eye and gives me the feeling like when I open up the foil packet and breathe in the fresh aroma, I know I will be drinking the best tea out there and pampering myself at the time. With the new design and makeover, I am encouraged to give my kitchen a new makeover and have started organizing my pantry and shelves. We’ll see how that goes! Be sure to visit the Bigelow Tea Pinterest Board for more inspiration.


What do you like about the new look of Bigelow Tea?
What is your favorite Bigelow Tea flavor?

About Has 2149 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

24 Responses to “Bigelow Tea Gets a Package Makeover with the Same Great Flavor!”

  1. Caroline Hileman-Schaffer says:

    Constant Comment has always been my favorite tea. It replaced my coffee in the mornings.

  2. That’s good to know. Their chamomile tea is my favorite.

  3. I love Bigelow teas! Such great flavors. Very nice new packaging!

  4. Emily says:

    I love earl gray tea – thats definitely my favorite!

  5. Mistee Dawn says:

    I love all of the new packages. And I definitely am a fan of the mint tea.

  6. I’ve never tried it, but that peppermint tea is calling my name!

  7. smashbravo says:

    I love tea and right now I am about to head to a Twitter party and am preparing a really nice cup to enjoy while tweeting. I have only tried one of these flavors, but I will have to pick up a few on my next Walmart run for sure!

  8. Debi says:

    I have only their black tea. But the others sound so good.

  9. The new packaging looks bold and simple, I like it.
    My Mom loves Bigelow tea.

  10. I think it’s neat that they put the name of the person who boxed it on the bottom of the package. It kind of feels like it was done personally for you!

  11. Ronni Keller says:

    I’m a huge fan on their chai and their pomegranate teas… I didn’t know the packaging had changed!!

  12. Kristyn says:

    I love herbal teas especially black raspberry leaf and peppermint!

  13. I love their tea and have a few boxes in my cupboard.

  14. Grace Hodgin says:

    I like the new design too. I’m an Earl Grey fan and Peppermint tea lover and love the quality of this tea.

  15. Rosey says:

    I like the Chamomile best, but there are many that I think are good. πŸ™‚

  16. I love herbal tea. I like the new packaging it looks updated and professional. My favorite is Chamomile and then I like a spicy apple or orange tea.

  17. I will take tea any time! These have a real nice design.

  18. Lena says:

    I love the new packaging – can’t wait to see it in my store

  19. I love Bigelow Teas! I think the barcode shaped at a tea pot is super cute!

  20. Donna says:

    I’m a green tea lover. Going to look for these the next time I’m in Walmart.

  21. Lots of great info, Shannon! There is so much I love about the new Bigelow design…that barcode is the cutest! #client

  22. Gianna says:

    I love their chamomile.

  23. bwillyc says:

    I think they did change the flavor and ingredients. Constant Comment used to be a blend of Oolong and Orange Pekoe teas. Now everything is based on Black Tea. And, yes, they do taste different.

    • Mary Jo Berendt says:

      The newly packaged Constant Comment Tea is also a changed tea blend. IT DOES NOT TASTE THE SAME. If I want black tea, I’ll purchase plain black tea. I have been a tea drinker long before drinking tea was fashionable. Please return the former flavor-filled tea in your new packaging.

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