“The Little Mermaid” Makes a Splash with New Merchandise at the Disney Store #LittleMermaidEvent

By Shannon Gurnee
In Blogging Events
August 15, 2013


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When I was a young, red-headed girl, I loved watching The Little Mermaid!  In fact, I just happened to have a crush on a boy named Eric at my school, so you can imagine how much I loved The Little Mermaid, which had a redhead and a dark-haired prince named Eric.  I knew the words to the songs and would sing along to the movie, as well as in my room at night.  Oh yes, I was the little girl in the two-story bedroom singing out the window to the moon and the rest of the neighborhood.

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You can imagine my excitement when I found out that I would be attending a cocktail dinner and product preview in honor of the soon-to-be-released Diamond Edition of The Little Mermaid.  It was amazing how the team transformed the room into an underwater dream from The Little Mermaid!  At the cocktail dinner, I was introduced to some awesome new products inspired by The Little Mermaid – perfect for the holidays!

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The product line included toys, dresses, shirts, and more!  We not only had the opportunity to see the items, but we were also able to get a closer look at them.  Here are a few of the items that were my favorites of the night!

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Under the Sea Surprise Ariel

Little girls can play with Princess Ariel like never before!  When placed in water, Ariel’s fin lights up, creating a magical rainbow of color.  Under the Sea Surprise Ariel also sings and says sounds and phrases from favorite movie moments.  You can purchase Under the Sea Surprise Ariel at the Disney Store for $29.99.

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Disney Princess Ariel Royal Ship

Girls will love playing out all of Ariel’s adventures at sea!  Aboard her two-level, expandable ship, Ariel can steer from the top deck or slide below to her underwater world; complete with purple vanity and mermaid-princess bed, jelly fish chandelier, treasure chest and various “treasures” to store this secret hiding place.  Find magical surprises, such as her best friend Sebastian who is hiding under the serving platter, or say hello to Flounder who is swimming outside, just like in the movie.  You can purchase the Disney Princess Ariel Royal Ship at the Disney Store for $49.99.

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Disney Animators’ Collection Ariel Doll Deluxe Bathtub Gift Set – 16″

This popular toddler Ariel doll, inspired by Disney’s animated classic, The Little Mermaid, joins a bubble seashell tub, terrycloth bath costume, satin nightdress, and Sebastian for this delightful gift set from under the sea!  You can purchase the Ariel Doll Deluxe Bathtub Gift Set at the Disney Store for $49.95.

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The Little Mermaid Plush Collection

Inspired by Disney’s animated classic, The Little Mermaid, this plush collection from Disney Store features all your favorite characters from the film, including Ariel, Prince Eric, Ursula, Flounder, Sebastian, Max, Scuttle, and Flotsam and Jetsam.  The Plush characters can be purchased at the Disney Store for anywhere from $9.50 to $19.95 each. 

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Ariel Musical Light Up Dress

This was probably one of my favorite items of the night.  In fact, I kind of wish it was made in my size!  Your little girl can shimmer and shine just like Ariel does in their very own Ariel Musical Light Up Dress.  Ariel’s dress features magical motion-activated lights and music!  With just a twirl, the dress lights up and plays “Under the Sea.”  You can purchase the Ariel Musical Light Up Dress at the Disney Store for $34.99.

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Ariel Costume Collection for Girls

I bet this Halloween, we’ll be seeing a lot of Little Mermaid inspired costumes, and let me tell you – they are adorable!  Under the sea or above ground, your little mermaid will feel part of a fairytale world when wearing this Ariel Costume Collection for girls.  She’ll find everything she needs for happily ever after moments, including Ariel Costume, Tiara and Wand.  The Costume Collection items can be purchased at the Disney Store and range anywhere from $12.95 to $44.95.

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Ariel Tee and Tank Collection at Hot Topic

Inspired by Ariel’s bold and determined personality, these tees and tanks from Hot Topic are sure to make a splash.  I loved them!  Which one is your favorite?  You can purchase these for $9.00 each.

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Disney Reigning Beauties Ariel Collection by Sephora

The Ariel Collection by Sephora features assortment of color cosmetics, a signature fragrance and princess-worthy accessories that are inspired by the world under the sea and the bold determination of Ariel from the classic Disney animated film, The Little Mermaid.

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There were a few other items I really loved and would have loved to purchase if I could.  These included the Holiday Princess 2013 (Ariel), The Little Mermaid wallet and DVD, Ariel and Prince collectable dolls, and a few other items.

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The evening was a memorable and fun one!  It was filled with food (including yummy Seafood Macaroni and Cheese – amazing!), hand-decorated t-shirts, friends, and swag.  What an amazing time!  Be sure to check out my others posts from the trip, including the Disney Planes Premiere and my Review of Disney’s Planes.

After looking at all of The Little Mermaid merchandise, what would you add to your shopping list for the holiday season?

About Has 2169 Posts

Shannon Gurnee is the author of Redhead Mom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

15 Responses to ““The Little Mermaid” Makes a Splash with New Merchandise at the Disney Store #LittleMermaidEvent”

  1. Love, love, LOVE the Keep Calm and Kiss the Girl shirt!

  2. diane says:

    Let me just say that I LOVE the little mermaid! Yes, ME…and my daughter of course. I have the tape of the music from many, many years ago. Kiss the Girl is one of my favorite songs πŸ™‚

  3. Shauna says:

    Okay – there are like 10 things I WANT for myself, lol… Thank you for letting me know… most of these will definitely be on my LO’s Holiday List!

  4. I really like that shirt with the black and white sketch.

    Such a fabulous opportunity πŸ™‚

  5. Krista says:

    OMG I will be all over that Disney Reigning Beauties Ariel Collection by Sephora! Definitely now on the TOP of my wishlist!!! πŸ™‚

  6. So many fun items for all Little Mermaid lovers.

  7. Very nice, my daughter would love all these goodies. Looks like you had a great time!

  8. Taylor says:

    I love The Little Mermaid! Wow, so many great photographs! Looks like you had an awesome time!

  9. My oldest is so into The Little Mermaid! When I saw instagram & twitter buzzing about this event I was a teensie bit jealous, how fun! – I think I need to venture into hot topic and grab that second Ariel tank – SOOO pretty!

  10. Jennifer Young says:

    This looks like so much, my girls would have had a blast! I’d love to get them some of the Little Mermaid shirts, they love Little Mermaid! They had a joint Little Mermaid birthday party last year! πŸ™‚

  11. Charu says:

    Love the keep calm and kiss the girl shirt—so cheeky πŸ™‚

  12. […] event hosted by Walt Disney Studios.  During that event, I attended a Dinner featuring the new “Little Mermaid” Available at the Disney Store, as well as a brief introduction to the Writers and Directors of the movie – John Musker and […]

  13. […] as well as the voice of Ariel, Jodi Benson.  We also had the opportunity to check out the newest merchandise for The Little Mermaid that would be available at the Disney Store.  It was pretty dang […]

  14. FL Mama says:

    I wanted to ask if you happen to know if the Disney Animator’s Collection Ariel Bathtub set was made only for the holidays or if it will be continue to be offered? It’s sold out at the Disney store online and I have a little girl that really really really wants it. Thanks.

  15. Jane says:


    I’m wondering if anyone knows where to buy the Ariel animator’s collection bath tub set.
    I know it’s now sold out at Disney Store.
    Anyone has one for sale?


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