Allstate: Good Hands for the Good Life

By Shannon Gosney
In Recent Posts
June 2, 2013

This is a Sponsored post written by me on behalf of Allstate for SocialSpark. All opinions are 100% mine.

Have you heard of Allstate Insurance before?  I have only seen a few of the commercials on the television, but I really didn’t know all that much about the company.  It wasn’t until this campaign that I learned more about their “Good Hands for the Good Life” goals of the company.

Allstate’s “Good Hands for the Good Life” is new and different for an insurance company.  It has a voice of optimism and celebration rather than fear.  The Allstate brand commercial tells the story of how there are risks everywhere, but we as people don’t let it hold us back from making our lives good.  Allstate is an insurance company who works everyday to help build more good in the lives of their customers.

Allstate believes that the notion of the Good Life is inherently social – that it is already taking place in people’s natural social conversations.  Now Allstate has permission to join in because they are an insurance company who strives to create more good rather than take care of the bad.

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How can we choose the Good Life when there are so many things standing in our way, such as doubt and fear?  There are a couple of ways.  First, we can celebrate moments of simplicity and contentment in life.  Second, we can recognize triumph over our adversity, fear or doubt.  We can celebrate the Good Life moments and things in and around our home, on the road, and in our families.

When we moved from Seattle to the Central Coast, it was abrupt and difficult, but ultimately led us to a Good Life.  It took time to make new friends and start a new life, but we did it and I am happier than I ever imagined myself being!

We all have Good Life stories and Allstate Good Life encourages us to realize and share our Good Life stories.  So, what is your Good Life story?

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About Has 4151 Posts

Shannon Gurnee is the author of RedheadMom formerly "The Mommy-Files", a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

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