“Believe” with Macy’s This Holiday Season!
I love Christmas time and the giving spirit people all around me feel! You too can “Believe” with Macy’s this Holiday Season. This year’s “Believe” Campaign builds on the success of last year’s holiday effort, which was in support of the Make-A-Wish Foundation. This year, Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah.
The holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-a-Wish Foundation, up to $1 million!
I don’t know about you, but I’ll be taking my kids to Macy’s this holiday season! It’s something they can enjoy with a great benefit to the Make-a-Wish Foundation!
I received a gift card from Macy’s for my thoughts on this post. All opinions expressed in this post are my own!