Will the FTC Change Blogging?
It has been discussed for a while now that the FTC was working on adjusting guidelines for endorsements. There has also been a lot of controversy surrounding bloggers receiving “free” stuff and their written opinions being biased because they received either cash or product as a form of payment.
There was one woman who complained about following a blogger’s advice and purchasing a product that did not meet the standards the blogger raved about. Hmmm….so does that mean that we are all of a sudden going to have people saying “I want to return my product because a blogger said…” or “I went into debt buying a product because a blogger said?” Does this mean the consumers have no choice or accountability in the products they buy and that bloggers are to blame?
I was a little irritated at first when the FTC changed the guidelines that bloggers (which is what is talked about mostly in the news, not necessarily celebrities) have to write in each post that they received monetary compensation or product for writing the review. I felt like my readers knew that I received products when I did. Don’t get me wrong. I’ll do it because it isn’t that difficult to write a statement at the bottom of my post, just in case people weren’t clear that I received the product for my review. However, an $11,000 fine seems awfully steep for a blog post on an item ranging from $5.00 to $300.00!
First of all, when I review products, I select products or companies I like or have an interest in or need for. I myself have requested review products based on positive tones from other bloggers and found the products repulsive (as you may see in a few of my posts). I feel like these new guidelines are going to cast a dark shadow over the credibility of review bloggers like myself.
I know there are a lot of bloggers freaked out and nervous to write more posts. What are your thoughts on the new FTC guidelines?
I was not compensated with product or payment for writing this post.