The Struggle is Real: A Wild Guide to Growing Up for Moms and Sons from Old Spice
This content was sponsored by Old Spice, but all thoughts and opinions are my own.
Being a teenager is tough! Ask any adult who’s been there and most of us agree that the teen years were awkward with all the changes our bodies went through. Being a mom of 6 kids, I see our kids starting to go through these changes. Being a teen can be hard as it is, but being ready for it is half the battle. In our home, we have 4 boys, half of whom are going through that awkward change in life. With that comes the breakouts, facial hair, body hair, mood swings (yes, boys have them too), and deepening, cracking voices. While there isn’t a whole lot we can do for the voice changes, there is something us moms can do to prevent body odor that arises from the increase of hair on our teens’ and pre-teens’ bodies. There is Old Spice!
I don’t know about you, but as a mom, I was always there to talk to our boys when they were sick or not feeling well. Now that they’re older, it’s a little different for me as mom. Try asking your pre-teen or teen if they have hair under their armpits so you know when it’s time to start wearing deodorant so you can buy it for them. They do NOT want to talk to mom about it…at all! This can make for some pretty divisive and awkward mom/son conversations. Boo! Often times this becomes more of a battle with the back-to-school stress, when stress levels are extra high.
Old Spice is here to help. After all, according to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the invention of Old Spice’s new eGuide, “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.”
Designed for moms and sons, Old Spice is sparking conversations by sharing their hilarious and shocking new national mom/son study findings … while also offering helpful tips from popular parenting expert and mom of 4 boys, Deborah Gilboa, M.D. (aka “Dr. G”).
Inspired by Old Spice’s Wild Collection and Wild mom/son ad campaign that looks at the mom/son dynamic, Old Spice’s eGuide digs deeper into the mom and son relationship to reveal:
The “Finsta” phenomenon is widespread (fake Instagram account, where teen boys “hide” from their parents). In fact, Old Spice reveals that 99% of moms and 97% of sons overwhelmingly agree that most teen boys have secret social media accounts!
For moms, the biggest signal that a boy is on his way to becoming a man is when he showers without being told (29%). Boys, however, see it a bit differently. For them, it’s a tie between getting a driver’s license (23%) or shaving for the first time (23%).
For nearly 80 years, Old Spice has been helping guys navigate the seas of manhood and the brand knows that the transition from boyhood to manhood is a wild one. That’s why Old Spice, the No. 1 selling male anti-perspirant/deodorant brand in the U.S., is arming young guys with tools to help unleash their inner wild, while also taming odor and sweat – starting with the Old Spice Wild Collection line-up of anti-perspirants, deodorants, body washes and body sprays.
The Wild Collection is inspired by the personality characteristics of the wild kingdom, available in NEW Krakengärd, Bearglove, Wolfthorn and Hawkridge scents.
The Wild Collection provides young guys with a variety of scents allowing them to express their personalities and spread their wings with confidence (but not too high and far, mom!) With the Old Spice Wild Collection, mom will hardly even smell that she has a son, while her son gets to unleash his wild side in a responsible, great-smelling way.
The Old Spice Wild Collection is available in anti-perspirants, deodorants, body washes and body sprays, in the following scents:
- NEW Krakengärd smells like citrus, fresh herbs, and the unspeakable power of the ancient ocean.
- Bearglove commands grizzly bear-level respect with smells of apple, citrus, and spice.
- Hawkridge outwits unsuspecting stink with its sandalwood and vanilla scent.
- Wolfthorn is the sort of sophisticated wolf who wears a suit that has a suave, sweet orange scent.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With nearly 80 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages.
Old Spice offers a complete product portfolio for today’s man, including anti-perspirants, deodorants, body washes, body sprays, shampoos, hair stylers, electric razors and trimmers, shave gels, after shaves and colognes.
Do you have teens in your house that use Old Spice?
What is their favorite scent?