Choice Hotels New Loyalty Points Program

When we travel, we always look for great deals! Whether it’s getting cash back on purchases, enjoying upgrades or earning points on our hotel stays, saving money while traveling makes it that much more enjoyable. Utilizing a corporate travel management software makes looking for deals effortless.The demand is growing for bigger, better, and faster rewards, even as many loyalty programs – and their perks – are being reduced in scope for members across a number of hospitality categories. Recently, Choice Hotels announced a series of bold, exciting and completely unique changes to their rewards program, bringing greater and faster value to their over 25 million ChoicePrivileges members. Some of these new and improved perks include free nights at discounted point levels, instant digital gift cards, and points that never expire!

The program enhancements are being implemented to bring greater and faster value to the over 25 million members of Choice Privileges.  Some of the new benefits include:

• Your Extras. Weekday travelers can earn a special reward — a little something ‘extra’ — right when they check in. For each qualifying stay that includes at least 1 weekday night (any night Sun. through Thurs.), the member can earn a special reward of their choice. U.S members have 5 options, varying from Fuel Rewards® savings at participating Shell locations to Amazon.com credit. International members have 2 options: 500 bonus points or 100 airline miles from participating airline carriers.

• FlexRewards. Get to a free night faster— Members can redeem points for free nights at discounted point levels at participatinghotels, varying by season. There will be up to 2,000 hotels reduced during either the weekdays or weekend at any time.

• Digital Gift Cards. The first hotel company to offer immediate in-app gift card downloads, Choice Privileges members can receive instant gratification with new digital gift cards.

• Keep Your Points. As long as members stay active by completing a qualifying activity at least once every 18 months, they get to keep their points.

• 10 Points per Dollar.  All 5,500 Choice Hotels now earn 10 points per dollar spent – including economy and extended stay hotels, such as MainStay Suites, Suburban, EconoLodge and Rodeway Inn.  And, during our award winning promotions, it is now easier than ever to qualify since members no longer need to stay two consecutive nights at economy brands.

“The exciting new changes to our Choice Privileges program mark a major milestone in Choice Hotels‘ history,” said Jamie Russo, VP of Loyalty and Customer Engagement. “While many rewards programs continue to decrease the value of benefits for their guests, we’re building a loyalty program that gives more and faster perks to travelers starting right when they join. We have built these new features around guests, and we want them to feel constantly rewarded by the new Choice Privileges wherever their travels take them.”

Choice Privileges Rewards Membership Levels

MEMBERS

• Express reservations and check-in
• Extended check-out as late as 2 p.m.
• From extra points to gift cards to free nights – members have access to some of the most rewarding promotions around
• Choose a collectible coaster at check-in (good for a free beverage at the bar) or 250 bonus points for stays at Cambria^® hotels & suites</li>

GOLD

• 10 nights required per calendar year (reward nights count toward elite status)
• 10% elite point bonus
• Book 50 days in advance for reward nights
• Exclusive reservations and customer services phone numbers (US and Canada members only)
• Exclusive Elite member offers
• Choose 250 bonus points or a snack and beverage at check-in for stays at U.S. Comfort Suites^®  hotels.

PLATINUM

• 20 nights required per calendar year (reward nights count toward elite status)
• 25% elite point bonus
• Extended booking window of 75 days in advance for reward nights
• Exclusive reservations and customer services phone numbers (US and Canada members only)
• Exclusive Elite member offers
• Elite luggage tags (US members only)
• Choose 250 bonus points or a snack and beverage at check-in for stays at U.S. Comfort Suites^®  hotels.

DIAMOND

• 40 nights required per calendar year (reward nights count toward elite status)
• 50% elite point bonus
• Extended booking window of 100 days in advance for reward nights
• Exclusive reservations and customer services phone numbers (US and Canada members only)
• Exclusive Elite member offers inserts (US members only)
• Elite luggage tags (US members only)
• Complimentary room upgrade*
• Choose 250 bonus points or a snack and beverage at check-in for stays at U.S. Comfort Suites^®  hotels.

For full information about the new Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges.

What do you like about the new Choice Privileges Rewards Program?